Parrot Analytics’ demand data for "For All Mankind" in the United Kingdom for the month of December 2023 can provide valuable insights for entertainment executives looking to make informed content, acquisition, distribution, or programming decisions. By leveraging the demand data of the show, executives can not only assess the current market trends but also make more informed decisions for the future.
For instance, using Parrot Analytics' content valuation system, executives can determine the precise value of the series to their respective platforms in any region. The demand data can answer critical content valuation questions like "how popular is the show compared to other titles available in the market?", "how well has the show held up since it premiered?", "what catalog content should be acquired to increase engagement and retain customers?" Thus, enabling executives to allocate resources more effectively and focus on the most valuable content.
The demand data can also inform content acquisition decisions by revealing opportunities to acquire or produce new content. For example, supplementary insight into the top 10 global markets, where the series is in high demand, will inevitably inform acquisition decisions and benefit distributors who understand specific nuances in that market. Similarly, assessing the show's travelability provides executives with information on how well it may perform in new regions.
The demand data also informs programming decisions for executives. Executives can use Parrot Analytics' demand data to determine what release strategy may work best for the show and more vis-a-vis pricing decisions. They can also use affinity analysis to determine which TV shows, talent or brand may help retain or expand the show’s audience further.
By analyzing audience demand exclusive to the United Kingdom during December 2023, executives can make informed decisions. The show had outstanding demand that ranked it at the 99.9th percentile of all drama titles during the month. Furthermore, the show's momentum has been quite exceptional, with an increase in demand of 3.3% over the past 30 days compared to the previous year. Additionally, its reach (appealing to a broad audience) is outstanding, which should bode well for subscriber acquisition. The show has also been outperforming many other TV shows across multiple dimensions, including longevity, franchisability, and travelability, which are essential drivers of revenue growth. In light of this information, executives could make informed programming decisions to allocate marketing dollars to capitalize on the show's momentum and further increase demand.
In conclusion, leveraging Parrot Analytics' demand data of "For All Mankind," executives can make informed decisions that mitigate risk and maximize their revenue position. They can use demand data to answer critical questions related to content valuation, inform content acquisition or programming decisions, understand regional dynamics, and capitalize on the show's momentum to drive both revenue growth and new market entry. Accurate and timely insights into audience demand levels can provide a significant competitive edge in the entertainment industry.
