As an executive working for a TV network or streaming platform, analyzing demand data of a TV series such as "For All Mankind" can help you make more informed decisions in terms of content acquisition or development, programming, and distribution.
One of the most significant applications of demand data is content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. This system can help you answer questions such as: How much is my series worth, how much of the value of my series is being driven by demand for one of its stars, and what is the value of a content library to a platform over time? Examining the high demand for "For All Mankind" in the United Kingdom over the last 30 days indicates that it has 22.7 times the audience demand of the average show in the UK. This implies that the show is very valuable and could contribute significantly to the content library of an OTT platform or SVOD platform. The outstanding demand and recent increase in popularity of the show also indicate that it could be a strategic asset for a streaming platform, especially in the drama genre.
Furthermore, analyzing demand data can help you determine how much to spend on content. Parrot Analytics uses demand data to calculate the ROI a specific title will bring for any given platform. Using demand data can also help assess a TV series' ability to drive subscriptions and mitigate churn, which is critical in determining the value of exclusivity for a title. Understanding the demand data of "For All Mankind" in the United Kingdom can help you determine how much to spend on acquiring the title, and how it will contribute to helping you achieve your business goals.
Demand data can also help inform decisions concerning content development and acquisition. Analysing the top 10 global markets where "For All Mankind" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show in each of these markets. The high demand in these markets can also help with decisions concerning the supply and demand of other content genres. For example, executives can use the demand data of "For All Mankind" in Hungary to determine the demand for sci-fi content in that market and allocate funding accordingly.
Finally, understanding the demand data of "For All Mankind" can help with subscriber retention and acquisition. Knowing which titles to buy to keep the current audience happy or grow an audience is crucial to the success of a streaming platform. For instance, streaming platforms that have an audience interested in sci-fi shows can leverage the high demand for "For All Mankind" by acquiring the show or similar titles to satisfy their audience's need for such content.
Therefore, demand data analysis can help entertainment executives make data-driven content decisions. Understanding demand data can help companies decide what to produce, what to acquire, and how to allocate funding for future productions. By analyzing the demand data of "For All Mankind" in the United Kingdom, executives can make more informed decisions about content acquisition, development, and distribution and, in turn, help the business achieve its goals.
