As an entertainment executive, there are numerous ways in which demand data, like the insights provided on "For All Mankind," can help better inform your content, acquisition, distribution, and programming decisions.
First and foremost, audience demand data can help you understand the value of a particular piece of content. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By assessing a TV series' ability to drive subscriptions and mitigate churn, content valuation enables executives to quantify the platform-specific marginal revenue contribution and understand how a title drives engagement across the rest of the catalog.
Additionally, understanding audience demand provides valuable information for decision-making concerning supply and demand. In the case of "For All Mankind," we can see that audience demand has increased by 16.2% in September 2023 in the United Kingdom. This data can help executives determine if there is opportunity to produce or acquire similar content that will have high audience demand and contribute to the growth of their platform or network.
Furthermore, demand data can be used to inform decisions concerning subscriber acquisition and retention. In this case, executives can make decisions on which titles they should acquire in order to keep their audience happy and attract new subscribers to their SVOD service. By understanding the shows that fans of "For All Mankind" also enjoy, like "The Mandalorian" and "Ted Lasso," executives can acquire similar titles to maintain subscription growth and increase overall audience engagement.
Demand data can also help with decisions concerning optimal release strategy and pricing. By analyzing demand trends for "For All Mankind," executives can determine when demand spiked in mid-September 2023. This information can help inform the release strategy and pricing for future content. Understanding demand trends and incorporating audience insights into release strategy and pricing can help maximize the success of new content acquisition or original productions.
In addition to these insights, demand data provides valuable information for global expansion and benchmarking of content. By examining the top 10 global markets for "For All Mankind," executives can measure the show's success against the average TV show in each market. Furthermore, understanding demand trends for "For All Mankind" over the course of a year versus the last month can provide insights into how the show's popularity is changing and how executives can adapt their content strategy accordingly.
Overall, understanding audience demand data, like the insights provided for "For All Mankind," can help executives across a variety of entertainment roles make more informed content, acquisition, distribution, and programming decisions.
