The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can serve as a critical resource for decision-making in the competitive entertainment industry. Analyzing the demand data of a show, such as that for "Forbidden History" in April 2024 in the United Kingdom, can help executives make informed decisions regarding content valuation, acquisition, distribution, and programming, and answer important questions.
Content valuation: Demand data is instrumental in assessing the economic value of a particular title, such as "Forbidden History." A content valuation system powered by global content demand and supply calculates the dollar value of a show, the baseline value of a series, and how much it is worth to a platform. Parrot Analytics content valuation system can reveal the dollar value contribution of a title to any platform in any region.
Acquisition decisions: Demand data enables executives to identify the types of content that have opportunities for acquisition or production. Based on the success of "Forbidden History," executives might be looking for other titles in the documentary genre that have high demand that can be acquired to generate value for their platforms.
Programming decisions: By studying the top shows that viewers of "Forbidden History" are also interested in, such as "Star Wars: The Bad Batch" or "The Walking Dead," executives can determine other types of programming that can be offered to satisfy the preferences and demands of subscribers. Comparing the performance of "Forbidden History" on a 1-year rolling basis vs. the last 30 days reveals that the show's popularity has increased in recent times, indicating that it may be worth renewing and programming it again for a certain audience.
Distribution decisions: Using demand data, executives can ascertain which platforms they should target for distribution of a show. The data on "Forbidden History" shows that it has higher demand in the United Kingdom, and has performed well compared to other documentary titles in this market as well as in other territories, which means that executives could promote the show heavily in this market and also explore opportunities in other markets.
Subscriber acquisition and retention: Understanding the performance of "Forbidden History" in the United Kingdom, where demand has decreased, can help executives explore ways to win back viewers. By examining the top 10 global markets where the show drove demand over the last 30 days, executives can get insights on which international markets to prioritize.
In conclusion, demand data is a powerful tool as it provides insights into viewers' content preferences. Parrot Analytics' demand data on "Forbidden History" reveals its global performance across key dimensions like travelability, longevity, momentum, franchisability, and reach. By leveraging demand data, entertainment executives can make smarter and informed content decisions that can increasingly monetize IP, increase subscriber engagement, and drive content discovery.
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Our TV audience measurement dataset is truly global. Discover how popular Yesterday‘s Forbidden History is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Yesterday and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Forbidden History, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on May 9, 2024, 11:29 p.m. PST using demand metrics from Parrot Analytics for Forbidden History in the United Kingdom. We provide our partners with smart TV series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.