As a TV executive, you know that one of the biggest risks in your industry is making decisions based on guesswork rather than data. Demand data helps answer several questions that can help make informed decisions.
One of the questions could be "What type(s) of content exhibit opportunities to produce or acquire?" Analysis of the show "Fresh Meat" in October 2023 in the UK provides insights into audience demand, share of demand, ranking of shows and the change of audience demand over time. Based on these insights, executives can identify other TV series in the teen/comedy genre that have similar demand and secure content partnerships, possibly with the aim of producing spin-offs or franchises to tap into the audience that is already available in these series.
Another question that demand data can answer is "How effective is my marketing campaign around a show?" Using the Parrot Pulse metric, executives can assess the global performance of a show across six categories. "Fresh Meat" had good demand and momentum in October 2023, which is a positive sign for the show's marketing campaign in that period.
Content valuation is a critical aspect of the strategic decision-making process for executives. Demand data can facilitate content valuation. With its demand of 2.0 times the average for TV shows in the UK in the last 30 days, "Fresh Meat" has above-average demand in that period, making it a valuable strategic asset for any TV executive. This show's high demand relative to the market average is an indication of its value in the UK market. Content valuation can be extended to determine how much the show is worth, how it drives viewer engagement across the rest of the catalog, and how it increases overall platform subscription.
Demand data also helps executives make programming decisions. One of the key questions on this front is "What is the best release strategy for my content?" By analyzing demand trends for "Fresh Meat" in the UK during October 2023, executives may observe a demand spike in late October 2023, providing evidence to support a strategy of releasing the show during this time to maximize engagement with the audience.
Lastly, understanding demand is key to making informed distribution decisions. By examining the audience demand for "Fresh Meat" in different markets, executives can adjust their distribution strategies. For example, with Germany being the show's number one market globally, generating good audience demand of 2.0x, Parrot Analytics insights indicate sending potential partners to focus on this high-demand market.
To summarize, understanding audience demand is essential for executives working in the entertainment industry. Demand data can facilitate content valuation, help make informed acquisition decisions, programming and distribution decisions, all critical in the highly competitive TV industry. By employing demand data analysis tools, such as Parrot Analytics, executives gain important insights into their target audience that can guide their decisions, increase viewership and ensure the success of their shows.
