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Decoding Audience Demand: How Parrot Analytics' Insights Into 'Fresh Meat' Can Help Entertainment Executives Make Informed Content Decisions

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Parrot Analytics Insights - January 2024

For entertainment executives seeking to make more informed content decisions, the demand data for the TV series "Fresh Meat" can provide insights into its popularity and potential value. Here are some of the key questions that demand data can answer and how "Fresh Meat" performs in this context:

- Content valuation: How much is my series worth, and how much of its value is driven by demand for its stars or other factors? Demand data can help to quantify the dollar value contribution of "Fresh Meat" to any platform in any region. With 2.2 times the audience demand of the average show in the United Kingdom over the last 30 days, "Fresh Meat" has good demand and is worth considering in the context of content valuation.
- Programming decisions: Which genres should we focus on to attract new subscribers to our SVOD service, and which shows should we buy to keep our current audience happy? "Fresh Meat" ranks at the 92.6th percentile in the drama genre in the UK, indicating that it has higher demand than most other drama titles there. Examining the top 10 global markets where "Fresh Meat" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show (1x) in each of these markets. This information can help executives to identify which genres and titles are resonating with audiences and could be good targets for acquisition or production.
- Distribution decisions: Which platforms should we target for distribution of my content? By examining the show's audience demand in various global markets, executives can determine which platforms may be most successful in reaching audiences in those regions. For example, "Fresh Meat" has good demand in Germany and France, making those markets potential targets for distribution partnerships.
- Acquisition decisions: How much global appeal does this title have in comparison with other titles in the genre? Does this title have a dedicated but small fandom or does it appeal to a wide group of people? With 3.3 times the audience demand in Germany, "Fresh Meat" has notable global appeal within the fanbase of the show. By examining how its demand has varied over time in different regions, executives can see which markets have increasing or decreasing interest in the title, helping them to make informed acquisition decisions.

Overall, demand data can provide valuable insights into the performance of a TV series like "Fresh Meat", helping entertainment executives make strategic decisions about content valuation, programming, distribution, and acquisition. In this case, "Fresh Meat" has good demand in its home market of the UK, and also demonstrates appeal in several global markets, making it a potentially valuable asset for a content distributor or platform.

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