The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most crucial decisions you can make is determining the value of a TV show in order to understand how much should be spent on content, allocate funds for future content investments and identify opportunity markets for content distribution. The demand data of a TV show like "Go Jetters" can provide insights that can help facilitate these decisions.
Using Parrot Analytics content valuation system, "Go Jetters" has achieved demand that is 2.3 times higher than the average TV show in the United Kingdom over the last 30 days. This is a good indicator that the show is valuable and worth investing in. Furthermore, it's worth noting that this TV show has higher demand than 93.1% of all family titles in the United Kingdom, which indicates that it has a dedicated but broad fanbase making it a potential candidate for global expansion.
Comparing the performance of "Go Jetters" on a 1-year rolling basis vs the last 30 days, demand for the TV show has increased in popularity in the past month despite a decline in overall demand in the last 90 days. This suggests that the show has a growing fanbase, which could be valuable information for a content distributor or production company in assessing the potential for further seasons of the show.
Another important insight from the demand data is regarding the global performance of "Go Jetters". It has the highest demand in the United Kingdom, but it also outperforms the demand of the average TV show in each of the other top 10 global markets as well. This information can help production companies to plan the global roll-out of the show by providing insights into where the show can be most effective and where to focus marketing efforts.
The demand data of a show like "Go Jetters" can further inform decisions concerning programming, acquisition or distribution in various ways. For instance, at a programming level, looking at the shows that attract similar audiences to "Go Jetters" could help executives in deciding which shows to schedule alongside "Go Jetters" to retain its fans. On the other hand, at an acquisition level, executives could identify its franchise and spin-off potential, given that its performance in this category is currently poor. Finally, at a distribution level, demand data can identify where demand for a given show is going up, for instance, it can be used to identify markets where the demand is starting to increase for "Go Jetters" so that strategies can be put in place to tap into that market and retain existing subscribers or acquire new ones.
In conclusion, demand data is a vital tool that can help executives make informed content, acquisition and distribution decisions. By leveraging the data insights that come with Parrot Analytics' content valuation system along with deep-dive metrics to measure a TV show's success across multiple dimensions including travelability, momentum, longevity, franchisability, and reach, executives can efficiently allocate resources improve their TV content strategy and ultimately drive growth.
This is Go Jetters's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Go Jetters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Go Jetters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Go Jetters, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Pre-School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Go Jetters in the United Kingdom. We provide our partners with smart television capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.