The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working on an OTT platform or SVOD platform, the demand data provided for "Grange Hill" can help inform your acquisition and content decisions. The demand for the show is quite high, with 4.6 times the average audience demand in the United Kingdom over the last 30 days, indicating that the title is currently popular with UK audiences. Knowing this demand information can inform content valuation and help determine how the show performs relative to other titles.
Additionally, the drop in rank by 210 spots during March in the United Kingdom signals that the show may no longer be gaining viewership. As an executive, this information should be used to strategize the programming schedule and make necessary adjustments to the line-up. Furthermore, the show's fanbase also likes other shows such as "He-man And The Masters Of The Universe", "Joe 90", "Stingray", and "Battle Of The Planets". These types of insights into viewer preferences are valuable as they can inform potential content acquisitions or production decisions.
By examining the top 10 global markets where "Grange Hill" is most in-demand over the last 30 days, executives can gauge the show's travelability and understand whether it has potential to be popular in other regions of the world. In this case, the data reveals that "Grange Hill" is currently performing best in the United Kingdom and is not as popular in other countries. However, executives may choose to acquire "Grange Hill" for their platform in the UK due to its high demand and potentially use it to leverage more viewership for other shows in its genre that they offer.
Overall, demand data can assist in determining content valuation by quantifying a title's marginal revenue contribution, and its ability to drive subscriptions and retention by boosting engagement across the rest of the catalog. Demand data can therefore help executives make informed content, acquisition, and programming decisions that drive audience growth and engagement.
This is Grange Hill's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Grange Hill travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Grange Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grange Hill, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Grange Hill in the United Kingdom. We provide our partners with meaningful TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.