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Using Demand Data to Make Better Content Decisions: A Case Study on Homicide: Life On The Street

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Parrot Analytics Insights - December 2023

As an entertainment executive, the demand data on "Homicide: Life On The Street" in the United Kingdom in December 2023 can inform several content, acquisition, programming, and distribution decisions. Firstly, the data shows that the demand for the show has been growing recently, which could suggest that it might be a strategic asset for platforms or networks looking for titles that can drive subscriptions and mitigate churn. To value the show, executives could use Parrot Analytics' content valuation system, which calculates the dollar value contribution of any title.

Additionally, the demand data reveals that the show has higher demand than 95.1% of all drama titles in the United Kingdom, making it a valuable acquisition for content distributors or SVOD platforms looking to expand their catalog. Moreover, the information shows that the show's audience demand has increased by 83.6% in the United Kingdom in December 2023, indicating that it is a title capable of driving audience engagement and satisfaction.

Furthermore, the metadata on "Homicide: Life On The Street" demonstrates that it may be a great fit for certain markets. For instance, the show achieved remarkable audience demand of 4.2 times the average in the United States, which is its number one global market. The data suggests that the show might still resonate well in the US and could be re-released on a platform or network catering to the local demographic.

Finally, the Parrot Pulse provided for "Homicide: Life On The Street" is a useful tool for examining the show's global performance across six dimensions, such as travelability, longevity, and momentum. By assessing this data, executives can find out which markets would be receptive to the title, how different regions are responding to the show, and where to focus their marketing efforts. Ideally, all these insights can be applied to make informed decisions about content investment, production, programming schedules, and distribution strategies, therefore, maximizing audience engagement and revenue generation.

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