As an entertainment executive, understanding audience demand is crucial in making informed content, acquisition, distribution, and programming decisions. Using "Homicide: Life On The Street" as an example, Parrot Analytics demand data can provide insights that can inform such decisions.
The demand data indicates that "Homicide: Life On The Street" has a good audience demand, with 3.4 times the audience demand of the average show in the United Kingdom over the last 30 days, and that demand for the show has been increasing recently. When compared to other shows in the drama genre, "Homicide: Life On The Street" ranks at the 94.8th percentile in the United Kingdom, meaning it has higher demand than 94.8% of all drama titles in the United Kingdom.
Audience demand data also indicates that fans of "Homicide: Life On The Street" also like "Law & Order", "CSI: Vegas" and other shows in a similar genre. This information can provide insight into programming decisions, such as scheduling the similar shows together.
Furthermore, by analyzing the top 10 global markets where "Homicide: Life On The Street" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets. This information is useful when considering content acquisition or distribution decisions in these markets.
Demand data can also inform content valuation. For instance, Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region.
In conclusion, using Parrot Analytics demand data, entertainment executives can gain insights into how well a show is performing, what audiences like, on which platforms, and in which regions. It can also inform content valuation, acquisition, distribution, and programming decisions.
