If you are looking for a show to acquire or license for your platform, analyzing demand data is a great way to evaluate a series' potential success. For example, "Homicide: Life On The Street" has 2.7 times the audience demand of the average show in the United Kingdom in the last 30 days, and only 8.6% of all TV shows have this level of demand.
Demand data can also help you understand how a show will perform in different markets. For instance, "Homicide: Life On The Street" has outstanding demand in the United States, with 3.3 times the average demand of similar shows. In Canada and the United Kingdom, the show's demand is good. In Hong Kong SAR China, Russia, Sweden, Romania, Norway, and the Netherlands, the show has okay demand.
Understanding demand data can also help you make programming decisions. For example, if you were a network executive deciding on what to include in your programming lineup, you could reference the demand data for shows such as "Homicide: Life On The Street" to help determine if the show would be a good addition. For the month of January 2024 in the United Kingdom alone, the audience demand for this show has decreased by 54.1%.
Demand data also relates to content valuation. By using the Parrot Analytics content valuation system, you can estimate the dollar value contribution of any title to any platform in any region. This system can help you determine how much to spend on your content, and it reveals the baseline value of a title, providing you with insights into how it's performing as a churn-reducing or acquisition-driving title.
Another way that demand data can be used is with respect to programming and scheduling decisions. For example, you could use this data to determine the best release strategy for a show like "Homicide: Life On The Street" and then optimize your marketing campaign ahead of premiere. Additionally, understanding the genres that are resonating most with your current audience can help you to focus on specific content to attract new subscribers.
Overall, analyzing demand data is an essential tool in helping entertainment executives make more informed decisions. This data helps with content valuation, acquisition, distribution, programming, and marketing decisions, enabling you to select the right content for your platform and audience.
