The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How entertainment executives can make more informed decisions using demand data
As an entertainment executive, it is essential to make informed decisions when it comes to content, acquisition, distribution, and programming. By leveraging demand data, you can gain valuable insights that can help guide decision-making. Here are some key questions that demand data can help answer:
- Content valuation: Are you wondering how much your content is worth? Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. The system can help you understand the level of contribution a show, such as "How To Be A Bookie (Bookie)," can bring to your platform or content library in terms of economic valuation.
- Optimal release strategy and pricing: Given that demand for "How To Be A Bookie (Bookie)" spiked in mid-April, it would be prudent to determine the best possible release strategy for the show. By taking a data-driven approach, you can assess the best time to release, as well as pricing points for maximum engagement through analyzing demand data.
- Supply & demand decisions: What type of content should you be producing? For instance, with the demand for "How To Be A Bookie (Bookie)" remaining good across global markets such as Germany, the United States, Slovenia, Mexico, Romania, Australia, South Africa, and Israel, you can make informed decisions about the type of content that exhibits the opportunity to acquire or produce.
- Subscriber acquisition and retention decisions: Which titles should you acquire or produce to help grow or maintain your subscriber base? Continuously monitoring audience demand for shows such as "How To Be A Bookie (Bookie)" can help executives stay ahead of the competition and offer content that not only captures and retains current subscribers but also brings in new ones.
- Pre-release marketing decisions: The show started airing on November 30th, 2023. Therefore, pre-release marketing decisions may have already been made. However, the key question is, how can you optimize marketing efforts in the future based on demand data insights? Parrot Analytics' demand data and the audience affinity analysis feature doubles down on the personas, geographies, psychographics and other demographic-focused characteristics of the viewership. This information empowers you to build pertinent and more effective marketing campaigns ahead of launch.
In conclusion, "How To Be A Bookie (Bookie)" has been enjoying good demand across a range of UK and global markets. Leveraging demand data can not only help assess the value of a given title but also guide a more informed acquisition, distribution and audience retention strategy. By making a data-driven decision informed by audience demand, executives can enjoy a competitive edge and profitability over time.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How To Be A Bookie (Bookie), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for How To Be A Bookie (Bookie) in the United Kingdom. We provide our partners with far-reaching content analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.