For entertainment executives looking to make informed content, acquisition, distribution, or programming decisions, demand data can be a powerful tool. One prime example of this is the analysis of demand data for the children's show "In The Night Garden" for the month of August 2023 in the United Kingdom as shown below:
Content Valuation: Understanding the audience demand for a show can give executives insights into how much a series is worth and how much of its value is dependent on certain factors, like the show's stars, plot, and genres. Additionally, demand data can show how well a show is performing and the potential value it could bring to a platform, allowing executives to make informed content valuation decisions.
Travelability: By assessing the global demand for a show, executives can plan for its expansion into other territories, which could result in increased revenue. For "In The Night Garden," the show's travelability is okay in terms of its international demand relative to the United Kingdom.
Longevity: Understanding how well demand is maintained for a show over time is essential to making informed programming decisions. For "In The Night Garden," the show has okay longevity in terms of how well its audience demand is maintained over time.
Momentum: Examining the pace of growth in demand for a show can help executives gauge how effective their marketing campaigns are and how well-performing a show is compared to other titles. For "In The Night Garden," the show's momentum is good.
Franchisability: Assessing a show's spin-off potential allows executives to understand how to further monetize a show's IP for future productions. For "In The Night Garden," its franchisability is poor.
Reach: By understanding the number of people interested in a show, executives can discern how many viewers they can attract or retain. For "In The Night Garden," the show's reach is poor.
Additional Show Metadata: Analyzing metadata like the number of episodes, seasons, and air dates for a show can give executives insights into its production and scheduling.
Using the demand analysis for "In The Night Garden," executives can answer questions such as:
- Is "In The Night Garden" worth investing in or acquiring?
- Where should "In The Night Garden" be distributed to maximize its revenue potential?
- Does "In The Night Garden" resonate with a wide audience or just a dedicated but small fandom?
- What is the best release strategy for "In The Night Garden," and is it optimal for its target audience?
- Which shows are similar to "In The Night Garden," and how can this information be used for content acquisition?
- Which platforms should target "In The Night Garden" for distribution?
- Should spin-offs or franchises be developed for "In The Night Garden," based on its franchisability rating?
By using demand data to answer these questions, executives can make more informed decisions about content, acquisition, distribution, and programming strategies.
