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The Power of Demand Data: How Parrot Analytics Can Help Entertainment Executives Make Informed Content Decisions Using In The Night Garden as a Case Study

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Parrot Analytics Insights - September 2023

If you are an entertainment executive looking for fresh content ideas, "In The Night Garden" provides a great opportunity for quality children's programming. Demand data reveals that the show has a high level of audience demand in the United Kingdom and globally, indicating that it has a significant and dedicated fan base that actively seeks it out. In terms of content valuation, the high demand suggests that "In The Night Garden" would be a valuable asset to any platform, and that the show's library is likely to retain its value over time.

The show's strong performance on the Parrot Pulse metrics makes it a promising acquisition, despite its poor franchisability and reach. The positive momentum and travelability suggest good potential for international performance, while the show's high longevity indicates that it is likely to have lasting appeal. However, the poor franchisability and reach suggest that the show may not perform as well with spin-offs or offshoots, and that it may not have as wide an appeal as other children's programs.

If you are an entertainment executive or producer, you may also want to consider the show's performance in different markets. For instance, in September 2023, "In The Night Garden" had an outstanding 3.5 times audience demand in the United Kingdom compared to the average TV show, while it also experienced good audience demand in other markets like Ireland, the United States, and Norway. By examining trends in other markets, you may be able to make more informed programming decisions and identify potential target markets for your shows.

Other insights gleaned from the demand data include the fact that the demand for "In The Night Garden" has been increasing recently, with a late September 2023 spike in demand. Additionally, the strong performance of the show in the comedy genre indicates that it has resonated with audiences looking for quality programming in this genre.

Overall, the data for "In The Night Garden" suggests that the show would be an excellent fit for any platform looking for high-demand, high-value content in the children's programming space. By examining the show's performance on different metrics, you can make more informed decisions about programming, acquisition, distribution, and content valuation.

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