The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're probably wondering how you can use demand data to make more informed content acquisition, distribution, or programming decisions. A case in point is "Jim'll Fix It," a popular British television show with a recent surge in audience demand. Here's how demand data can be used to inform your decision-making process.
Using demand data to value content:
One of the significant ways to utilize demand data is for content valuation. Content valuation uses demand data to determine how much a TV series is worth, assess its ability to drive engagement and subscription on a streaming platform, and evaluate its strategic importance as an asset to a streaming service. With its 2.9 times audience demand over the last 30 days and growing demand, "Jim'll Fix It" reveals a valuable asset to any streaming platform.
Global audience demand:
Audience demand helps OTT and SVOD platforms determine their target market and decipher the content that performs well globally. By examining the demand data in this context, one can identify popular genres and shows enjoying great demand across regions. Our data shows that "Jim'll Fix It" is most in demand in the United Kingdom, its number one market globally. The show also has good demand in the United States, Ireland, India, Pakistan, Nigeria, and the Philippines.
Optimizing release strategy:
Demand data also helps entertainment executives to optimize the release strategy of a TV show. For "Jim'll Fix It," we see that demand for the show spiked in late October 2023 in the United Kingdom. This demand data can be leveraged to determine the timing of the release of a new season or episode of the show, which will significantly impact its performance at launch.
Identifying brand affinity:
Demand data can help identify which brand to partner with for shows or movies to expand the target audience. Using this information, entertainment executives can make strategic recommendations for cross-promotions to reach a broader audience while maintaining the show's popularity. In the case of "Jim'll Fix It," fans of the show also like other unspecified content that can be identified with more thorough analysis.
In conclusion, demand data is a crucial tool for entertainment executives to make informed content acquisition, distribution, or programming decisions. By analyzing demand trends, executives can adequately allocate resources and make data-driven decisions that lead to more strategic investments. In this case, "Jim'll Fix It" has revealed significant demand data, indicating that it is an asset worth any executive's attention.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Jim'll Fix It is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jim'll Fix It, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Jim'll Fix It in the United Kingdom. We provide our partners with essential content know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.