United Kingdom

Maximizing Success Through Audience Demand: An Analysis of Kaguya-sama: Love Is War in the United Kingdom

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Parrot Analytics Insights - December 2023

As an entertainment executive, understanding audience demand is key to making informed decisions for content acquisition, distribution, and programming. The data on "Kaguya-sama: Love Is War" provides several insights that can be used to inform strategic decision making.

First, demand for "Kaguya-sama: Love Is War" is good in the United Kingdom, with 5.2 times the audience demand of the average show and higher demand than 98.6% of all romance titles. However, demand for the show has been decreasing recently, which may indicate a need to re-evaluate the show's promotional strategy.

Second, the Parrot Pulse for "Kaguya-sama: Love Is War" provides valuable insights across several dimensions. Travelability is good, indicating potential international appeal for the show. Longevity is outstanding, demonstrating the show's ability to maintain audience interest over time. Momentum and reach are both outstanding, indicating strong growth potential for the show. Franchisability is also good, suggesting potential for spin-off content.

Third, "Kaguya-sama: Love Is War" is most in-demand in the United States, followed by Poland, showing the show's potential for success in those regions. However, the show also outperforms the average TV show in Brazil, France, the Netherlands, Japan, Canada, China, and Romania, indicating its potential for global success.

By using demand data, executive decision makers can evaluate content for its potential value to a platform, quantify its ROI, and assess its ability to drive subscriptions and mitigate churn. Demand data can also help executives make decisions regarding supply and demand, determining which titles exhibit the best opportunities for acquisition or production. Additionally, demand data can inform pre-release marketing strategies, optimal release strategies, and pricing.

Overall, "Kaguya-sama: Love Is War" provides an example of how demand data can be used to guide strategic decision making for content acquisition, distribution, and programming. By understanding audience demand, executives can more effectively evaluate content's value, optimize promotional strategies, and make informed decisions regarding release strategies.

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