Entertainment executives, demand data is a critical tool for better decision-making in the TV industry. Using the example of "Kaguya-sama: Love Is War," we can highlight how demand data can inform content, acquisition, distribution, and programming decisions:
1. Content Valuation: Using demand data, executives can evaluate the value of a title to a platform, in any region. In the case of "Kaguya-sama: Love Is War," the show has a demand of 5.7 times the average show in the United Kingdom, with a peak rank of #627. The show also achieved outstanding audience demand across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This data allows executives to determine the show's global performance, its potential to acquire or produce future content, and its value to another streaming platform.
2. Pre-release Marketing: Demand data can provide insight into which TV shows will help to acquire or retain subscribers. "Kaguya-sama: Love Is War" has experienced a 34.2% increase in audience demand in the United Kingdom during January, which spiked near the end of the month. This data can inform marketing decisions to help optimize a campaign for any upcoming release.
3. Acquisition Decisions: Using data on "Kaguya-sama: Love Is War" and similar shows, entertainment executives can determine which titles they should buy if they want to grow their audience. Other shows that fans of "Kaguya-sama: Love Is War" also enjoy include "Ascendance Of A Bookworm" and "Attack On Titan." By examining the top 10 global markets where "Kaguya-sama: Love Is War" is most in-demand, executives can assess which markets are most profitable and establish which titles they should acquire for each specific market.
4. Programming Decisions: Demand data can inform decisions on the best release strategy for any given content and can help in creating optimal pricing strategies. Executive can compare the performance of a show on an annual rolling basis vs. the last 30 days to detect trends. In the case of "Kaguya-sama: Love Is War," the show peaked at 6.9 times the average in the last 30 days compared to the 8.6 times the peak demand for the entire year. This indicates a 19.7% increase in specific season popularity.
5. Distribution Decisions: Demand data can inform decisions on which platforms should be targeted for the distribution of a particular title. Executives can examine demand data to understand a show's popularity and suitability for different markets. In the case of "Kaguya-sama: Love Is War," the show's travelability index is good, suggesting the show has international appeal.
Demand data is a crucial tool for entertainment executives, offering insights into audience preferences and preferences across various genres, helping to make better content and acquisition, programming, and distribution decisions. Ultimately, the right decisions based on demand data help increase engagement, satisfaction and sales, leading to higher gains.
