The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you face tough decisions concerning your content portfolio. How can you determine what types of content exhibit opportunities for acquisition or production? What is the best way to release and price your content? How can you optimize your marketing strategy to maximize the success of your upcoming productions and ensure your content is being seen by the right audience?
Fortunately, demand data can be a valuable tool for answering these questions and making more informed content, acquisition, distribution, and programming decisions. Let's take a closer look at how analyzing the demand data for "Kingdom Of Dreams" can help you evaluate content.
Content Valuation: Using demand data, you can determine how much a title is worth to your platform. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. For example, "Kingdom Of Dreams" has a demand that is 2.0 times the audience demand of the average show in the United Kingdom over the last 30 days. This data shows that the show's demand is good, and compared to its demand of 1.7 times the average over the last 90 days, demand for this show has been growing recently.
Optimal Release Strategy and Pricing: Understanding global audience demand helps you determine the best release strategy and price for your content. For example, "Kingdom Of Dreams" has higher demand than 95.1% of all documentary titles in the United Kingdom, so it may have a higher market value. Also, comparing the performance of "Kingdom Of Dreams" on a 1-year rolling basis vs the last 30 days reveals interesting insights. Although its peak demand was 2.3 times the average over the course of the entire year, it peaked at 2.4 times the average in the last 30 days. This suggests that demand for the show has increased in popularity recently.
Subscriber Retention and Acquisition: Using demand data, you can identify which titles to buy to keep your current audience happy (retention) and which titles to buy to grow your audience (acquisition). You can also use affinity analysis to find out who is the best talent, brand, or TV show you should partner with to expand your audience. For "Kingdom Of Dreams", we know that other shows that fans of it also like are "Ted Lasso", "Succession", "The Winter King", "Fellow Travelers", "Will Trent", "Shrinking", "The White Lotus", "The Changeling" and "Unforgotten". This insight can help you identify similar content to acquire to retain and grow your audience.
Mapping Local Whitespaces: Using demand data, you can map local whitespace and determine the most popular genres in your local market. For example, we know that the United Kingdom is "Kingdom Of Dreams"'s number one market globally, and the show has achieved good audience demand (0.2x) in the United Kingdom.
Scalable Concept Testing: You can use demand data to test audience preferences and optimize upcoming productions for success. For example, the data for "Kingdom Of Dreams" shows that audience demand for the show has decreased by 25.1% in the United Kingdom during February. You can use this information to evaluate which elements of the show fans enjoyed most and make decisions on how to optimize future productions.
Competitive Benchmarking: Using demand data, you can compare your content against other titles available on the market. For example, "Kingdom Of Dreams" ranks at the 95.1th percentile in the documentary genre in February. You can use this data to compare how well your content is performing against other titles in the same genre.
In conclusion, demand data can provide valuable insights for entertainment executives in making informed content, acquisition, distribution, and programming decisions. You can use demand data to understand content valuation, optimize release strategy and pricing, evaluate subscriber retention and acquisition, map local whitespace, perform scalable concept testing, and competitive benchmarking. The analysis of "Kingdom Of Dreams" for the month of February 2024 in the United Kingdom is a great example of how you can leverage Parrot Analytics' demand data to enhance your decision making for your platform.
This is Kingdom Of Dreams's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kingdom Of Dreams travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Sky Documentaries, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Kingdom Of Dreams from partners like Sky Documentaries.
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Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Sky Documentaries by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kingdom Of Dreams. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sky Documentaries to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kingdom Of Dreams), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky Documentaries by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kingdom Of Dreams, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky Documentaries‘s Kingdom Of Dreams is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Documentaries and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kingdom Of Dreams, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Art Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Kingdom Of Dreams in the United Kingdom. We provide our partners with deep SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.
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