The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in charge of decision-making, you can leverage demand data provided by Parrot Analytics to make strategic content, distribution, programming and acquisition decisions. Analysis of "Kung Fu Panda: The Paws Of Destiny," for example, provides several unique insights that you can integrate into your decision-making process.
Firstly, demand data enables you to assess a title's popularity and performance in any specific market, in this case, the United Kingdom. By examining the show's audience demand in the country, you can determine how valuable it might be for your platform or network. Demand data also helps with content valuation, allowing you to understand how much any given show is worth to your platform.
Secondly, by examining the show's ranking compared to other family titles, you can determine how it fits into your programming and compare it to similar titles. Furthermore, the audience's favorite shows can provide information on what other content your viewers might be interested in.
Thirdly, by examining the show's performance across different dimensions, such as longevity, momentum, and reach, you can determine how well it will do in different international markets. This information is helpful particularly when you're looking to expand globally and need to know what type of content to produce or acquire.
Finally, you can integrate demand data into crucial decisions that require immediate action, such as pre-release marketing. Knowing when and how demand for a title spikes gives valuable insight, which is useful in deciding how to allocate marketing spending optimally.
Using the insights from "Kung Fu Panda: The Paws Of Destiny" analysis provided by Parrot Analytics, you can make smarter decisions about acquisitions, content valuation, distribution, programming, and marketing on your platform or network that maximize ROI and minimize risks.
Kung Fu Panda: The Paws Of Destiny's travelability to the United Kingdom in the last 30 days is 28%, which means that the audience demand for Kung Fu Panda: The Paws Of Destiny is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Kung Fu Panda: The Paws Of Destiny travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kung Fu Panda: The Paws Of Destiny), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Kung Fu Panda: The Paws Of Destiny is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kung Fu Panda: The Paws Of Destiny, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Kung Fu Panda: The Paws Of Destiny in the United Kingdom. We provide our partners with essential television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.