As a TV executive, you can use demand data to make informed content acquisition and distribution decisions. One of the ways demand data can be used is to determine the worth of content. In the case of "LEGO Masters Australia," its 5.9 times the audience demand of the average show in the United Kingdom over the last 30 days indicates that it is valuable content with high demand.
Demand data can help you to conduct competitive benchmarking and compare your content against other titles available in the market. With the insight that "LEGO Masters Australia" is more in-demand than 97.9% of all reality titles in the United Kingdom in December, you can assess the show's success in this popular genre.
Another way to utilize demand data is to help with subscriber acquisition and retention. By identifying the top 10 global markets where "LEGO Masters Australia" is most in-demand, such as Australia and the United States, you can place the show on these global platforms to increase your subscriber base. Additionally, analyzing fanbase overlap can give insight into what titles should be acquired or produced. For example, "The Blacklist", "Peaky Blinders", and "Taskmaster" are shows that fans of "LEGO Masters Australia" also like.
Demand data can help you to optimize the release strategy and pricing for your content. In "LEGO Masters Australia," the demand spiked in mid-December 2023 in the United Kingdom. This means that to make the most of high demand, an optimal release strategy and pricing could have been applied to keep the momentum of high audience demand.
Lastly, demand data can inform your pre-release marketing strategy. By identifying which titles are most in-demand, you can optimize your marketing strategies ahead of premiere. This means that you can understand your audiences better and tailor your marketing campaigns to appeal to them better.
In conclusion, using demand data to make more informed content decisions is integral to success. In this case, "LEGO Masters Australia" benefited from demand data to demonstrate its increasing popularity and high audience demand in various global markets. By carefully analyzing the data, TV executives such as yourself can make strategic content acquisition and distribution choices that substantially impact the success of the platform.
