The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives make significant strategic decisions that impact their content libraries and platform performance. One of the critical factors that influence their decisions is understanding how to use data to predict success. Parrot Analytics provides solutions that leverage audience demand insights to help executives make informed decisions that will positively influence content valuation, acquisition, distribution, and programming.
For instance, let's analyze "LEGO Masters Australia" using demand data to help executives make informed content decisions. The show has a demand of 3.2 times the average TV show in the last 30 days, indicating a high level of interest from audiences. This show's demand has been increasing recently, and it is ranked at #508 in the United Kingdom. This data signals a high-value content asset that can potentially deliver a significantly profitable return on investment. Thus, content executives can leverage demand insights to make informed content valuation decisions.
Another example of using demand data for content acquisition decisions is through identifying similar shows that fans of LEGO Masters Australia also like. In this case, the report indicates that shows such as Deadly Cults, Big Brother (US), Inside the Factory, among others, are shows that fans of LEGO Masters Australia enjoy. Such insights enable executives to acquire content that aligns with their audience preferences, thus leading to increased demand, higher retention, and profitability.
In addition, the data shows that there was a 144.8% increase in audience demand for "LEGO Masters Australia" in the UK in March. The increase is a signal that there was a strategic promotional efforts in this region, which ultimately led to an increase in audience demand. Content executives can leverage such insights to make informed programming decisions in specific regions and target their promotional efforts to reach a more significant number of audiences.
Also, demand data provides insights that help executives with distribution decisions. The Parrot Pulse provides insights into show performance across six dimensions such as travelability, longevity, momentum, franchisability, and reach. By examining each of these dimensions, content executives can make informed decisions on the show's global performance, and how best to distribute it in different parts of the world.
Finally, demand data enables executives to make informed decisions that can help with subscriber retention and acquisition. For instance, by examining which markets or regions "LEGO Masters Australia" has high demand, executives can acquire other relevant content that resonates with their audiences' preferences to retain their current subscriber base. On the other hand, they can leverage these insights to acquire content that aligns with their audience preferences to attract new subscribers.
In conclusion, leveraging demand data through Parrot Analytics provides content executives with insights that they can use to make informed content valuation, acquisition, distribution, and programming decisions. By understanding audience preferences, executives can increase demand for their content, leading to increased revenue and profitability.
LEGO Masters Australia's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for LEGO Masters Australia is 40% of the demand in its country of origin, Australia. Click through to another market to discover how well LEGO Masters Australia travels internationally.
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Acquire the best shows from partners such as Nine Network to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. LEGO Masters Australia), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s LEGO Masters Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Masters Australia, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for LEGO Masters Australia in the United Kingdom. We provide our partners with extensive entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.