As a TV executive, understanding audience demand data is essential to make more informed and fruitful content, acquisition, distribution, and programming decisions. Demand data can provide valuable insights to assess the financial value of content and assist in determining how much to spend on content.
In the case of "LEGO Masters Australia," demand data reveals that during the last 30 days, the show has had 3.2 times the average audience demand in the United Kingdom, showing that demand for the show is good. Additionally, it is shown that "LEGO Masters Australia" has higher demand than 96.2% of all reality titles in the UK, which bodes well for its valuation in this market.
As a TV executive looking to acquire or distribute content, understanding the travelability of a show is crucial. Although the travelability of "LEGO Masters Australia" is just okay, demand in Australia, the show's country of origin, generated outstanding audience demand of 8.1x, which may indicate international appeal.
Furthermore, an analysis of "LEGO Masters Australia"'s performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - can be valuable in making acquisition, distribution, and content decisions. The data shows the show has excellent audience demand, great longevity, outstanding momentum, and good reach. This indicates the show could be valuable to a platform as an acquisition-driving or churn-reducing title, and may be considered a strategic asset.
A TV executive can also use demand data to optimize release strategies and pre-release marketing. In the case of "LEGO Masters Australia," demand spiked in late January 2024, highlighting the potential benefits of a well-coordinated release strategy. The fact that demand for the show has been decreasing recently, as shown by a 30.2% decline in peak demand from a year ago, suggests that promotional campaigns to reignite public interest could be beneficial.
Finally, demand data allows TV executives to assess their content's global performance and identify opportunities to monetize IP. In the case of "LEGO Masters Australia," demand in other countries such as the US, Canada, Ukraine, Hungary, Netherlands, Sweden and New Zealand is good, indicating that these markets could benefit from the show's inclusion.
In conclusion, demand data is a valuable tool for TV executives to make more informed content, acquisition, distribution, and programming decisions. In the case of "LEGO Masters Australia," this data provides valuable insights concerning the show's potential as an acquisition-driving or churn-reducing asset. It also reveals opportunities to optimize release strategies and pre-release marketing, monetize IP, and identify new markets for distribution.
