As an entertainment executive, using demand data can help you in making more informed content decisions. One example of how demand data can be used is illustrated by the analysis of "Long Way Up" for the month of December 2023 in the United Kingdom.
Firstly, demand data can be used to inform content valuation. By using Parrot Analytics' content valuation system, you can calculate the dollar value contribution of any title to any platform in any region. This system is powered by global content demand and supply.
In the case of "Long Way Up," it has 9.4 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that it is an outstanding show that is in high demand and can be considered a strategic asset for streaming platforms. Its audience demand is higher than 99.6% of all documentary titles in the United Kingdom, indicating its high value.
Demand data can also help with programming decisions. As shown in the analysis, the show's audience prefers other shows such as "Rick And Morty," "Loki," and "Gold Rush." By examining the audience for these shows, you can determine target audiences to help inform upcoming productions or optimize existing content.
Demand data can also inform distribution decisions for linear networks or pay TV networks. The show's recent demand spike in late December and ongoing demand in the United Kingdom indicates that a UK-based linear network or pay TV network might benefit from carrying "Long Way Up" to attract viewership.
Lastly, demand data can also help inform acquisition decisions for content distributors. For example, "Long Way Up"'s demand is good in the United States, Argentina, Canada, and Mexico, among others. By acquiring the rights to distribute this show in these regions, content distributors can potentially capitalize on the global appeal of the show.
In conclusion, demand data based on global content demand and supply can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. By using data analytics tools like Parrot Analytics' content valuation system, they can better calculate content value, optimize target audiences, and capitalize on global demand to increase viewership.
