As an entertainment executive, demand data can be used to make informed decisions about content acquisition, financing, distribution, and programming. An excellent example of this is by analyzing demand for the TV series "Long Way Up" in the United Kingdom.
Content valuation uses demand data to determine the value of a specific title or library. In the case of "Long Way Up," it is shown to have 8.0 times higher demand in the UK as compared to the average show, demonstrating excellent demand and audience engagement. By analyzing the trend over a more extended period, a better understanding of the show's value can be derived. Still, in the last 30 days, the show's demand has been decreasing, indicating a drop in popularity. Additionally, you can utilize demand data to calculate the ROI of a specific title for any given platform and assess a show's ability to drive subscriptions and mitigate churn.
Demand data can also help identify the potential for content acquisition or production. For example, the high demand for "Long Way Up" suggests that shows with travel and adventure themes could be successful with audiences. Alternatively, this data can be used to help find new opportunities for distribution, monetizing untapped markets, and analyzing what content can drive subscriptions and boost retention.
Insights into the audience taste clusters and affinity analysis can be garnered from analyzing additional data like the top ten shows that "Long Way Up" viewers also like—shows like "Rick and Morty," "Loki," and "Gold Rush." By listening to their audience, TV production companies, studios, or even OTT platforms can create content that will resonate and lead to higher demand.
Demand data can also be useful in determining an optimal release strategy for a show. For instance, distribution decisions could be influenced based on the regions where a show is in high demand. This allows for programming that follows global trends and showcases locally resonant content when and where needed.
Demand data can help inform decisions around subscriber retention by determining which titles to acquire to keep the current audience satisfied. Similarly, by identifying which titles would be ideal as acquisition-driving or churn-reducing shows, audience growth and new subscriber acquisition decisions can be supported.
In conclusion, demand data can be a powerful tool for entertainment executives looking to make strategic content decisions. By analyzing a show like "Long Way Up" in the United Kingdom, it is clear that demand data can provide critical insights into audience engagement, content valuation, content acquisition, distribution, programming, and much more. It offers tremendous value when it comes to identifying trends, user behavior, and audience preferences and can provide the edge needed to succeed in a highly competitive industry.
