If you are an entertainment executive and looking for trends in demand to make content decisions, Lore in the UK in December 2023 demonstrates how demand data can be used to help you make these decisions.
With demand 2.0 times greater than the average show in the UK for the last 30 days and an increase of 24.0% during December, it is currently ranked at the 94.9th percentile of the documentary genre, demonstrating its strong popularity. The demand has been increasing compared to its demand over the last 90 days.
Comparing the last 30 days of performance to a year's worth of data further reveals that the show has recently experienced an increased popularity, with peak demand in the last 30 days at 3.5 times the average.
By examining the top 10 global markets where "Lore" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in all of these markets.
In terms of franchise potential, longevity and momentum, Lore receives poor performance ratings, but its good audience demand in the US, UK, and other markets indicates that it is well-received in regions where it has been distributed.
The data could be further utilized to evaluate:
- The value of Lore in the US as compared to the same show's value in other countries.
- Interest in the horror genre and how it fits in with Lore's popularity in the documentary genre.
- Comparable popular shows in specific markets where demand is high, which could lead to acquisition opportunities or partnerships.
- The potential to monetize with spin-off series or franchises using existing data and audience profiles.
Using Parrot Analytics' demand data, executives can derive insights about their content that aid in strategic decision-making by answering various questions. For instance, content valuation is applicable to a specific series or an entire content library. Based on audience demand, valuations can determine the worth of IP globally, estimate the value of exclusivity, and uncover new market opportunities for content distribution. Additionally, valuation can calculate the dollar value contribution of any given title, assess a TV series' ability to drive subscriptions, and evaluate how well a title drives engagement across the rest of the catalog.
Demand data aids executives in exploration and decision-making that leads to informed content decisions, acquisition, and distribution decisions. It empowers entertainment teams with a way to monitor and measure industry trends, evaluate competition, as well as improving revenue generation and user acquisition.
