As an entertainment executive, you are responsible for making decisions that will help your company thrive in a constantly evolving industry. One way to make more informed content, acquisition, distribution, and programming decisions is to use demand data. By analyzing audience demand, you can get a better understanding of how your content is performing compared to the market average and which titles are resonating with audiences across the world.
For example, let's take a look at the show "Lore". According to Parrot Analytics' demand analysis for January 2024 in the United Kingdom, "Lore" has 2.7 times the audience demand of the average show in the country and is in the 96.7th percentile for demand within the documentary genre. This indicates that "Lore" is performing very well in the UK and has a high level of demand compared to other shows in its genre. Additionally, the data shows that demand for "Lore" has been increasing recently, suggesting that it may be a good time to invest in additional content related to the show.
Using demand data, you can also identify which other shows "Lore" fans are watching. This can help you make decisions about which content to acquire or produce next. For example, if you notice that a significant number of "Lore" fans are also watching "The Last Tycoon", it may be worth considering producing or acquiring content that is similar in genre or tone.
Another important aspect of demand data is content valuation. By analyzing audience demand, you can calculate the dollar value contribution of any title, to any platform, in any region. For example, Parrot Analytics' content valuation system can help determine how much a specific title is worth or how much of a series' value is being driven by demand for one of its stars. This can inform your decisions about how much to spend on content and which titles are most valuable to your platform or distribution company.
Demand data can also help with subscriber retention and acquisition. By understanding which titles are most popular with your audience, you can make informed decisions about which titles to buy to keep your current audience happy and which titles to acquire to grow your audience.
In the case of "Lore", the show has good demand in multiple global markets, with the United Kingdom being its top market. This data can help you make decisions about where to distribute the show and how to market it in specific regions.
To summarize, demand data provides a wealth of information that can help entertainment executives make more informed decisions about content, acquisition, distribution, and programming. By analyzing audience demand, you can get a better understanding of how your content is performing compared to the market average, which titles are resonating with audiences, and how much content is worth. This can inform your decisions about which titles to acquire or produce, which markets to focus on, and how to retain and acquire subscribers.
