The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, accessing and understanding audience demand data is crucial to making informed content decisions. By analyzing audience demand data for a show like "Man VS. Bee", executives can gather valuable insights to inform content valuation, acquisition, distribution, and programming decisions.
One of the essential questions that executives need to answer is the value of a title or library to a platform. Content valuation can be a robust tool used to reveal the dollar value contribution of any title, to any platform, in any region. Using Parrot Analytics' content valuation system, executives can determine how much a series is worth and how much of that value is being driven by demand for one of its stars.
Audience demand data can also enable executives to map local whitespace and optimize release strategy and pricing. In the case of "Man VS. Bee", we can see that demand spiked in late March 2024 in the UK, indicating that this may be an opportune time for executives to focus on optimizing their release of the show in this market.
Demand data can also help with subscriber acquisition and retention. Knowing which titles will attract new subscribers to a platform and which titles should be acquired to increase engagement and retain customers can be key to the success of any SVOD or linear network.
In the case of "Man VS. Bee", demand data reveals that the show has higher demand than 95.0% of all family titles in the United Kingdom, making it an attractive acquisition for a family-focused network. Additionally, by examining the top 10 global markets where the show is most in-demand over the last 30 days, executives can gain insight into where the series may perform well on a global scale. For instance, the show outperforms the demand of the average TV show in all 10 markets, making it a potential addition to the catalogs of international platforms.
Analyzing audience demand data also enables executives to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. For "Man VS. Bee", the show's performance on a rolling year basis reveals an increase in popularity, making it a potentially valuable addition to a platform's content library.
Finally, demand data can guide decisions relating to programming and content distribution, such as identifying shows that are part of the cultural zeitgeist and therefore merit substantial pre or post-premiere marketing campaigns. In the case of "Man VS. Bee", having insights into the show's momentum and franchisability can guide decisions relating to potential spin-offs or franchises.
Overall, analyzing audience demand data for a show like "Man VS. Bee" provides valuable insights that can help executives make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand-based content valuation system can be a particularly effective tool in guiding content valuation decisions.
This is Man VS. Bee's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Man VS. Bee travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Man VS. Bee.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Man VS. Bee from partners like Netflix.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Man VS. Bee? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Man VS. Bee. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Man VS. Bee), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Man VS. Bee, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Man VS. Bee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Man VS. Bee, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Man VS. Bee in the United Kingdom. We provide our partners with extensive television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.