For entertainment executives at OTT and SVOD platforms, demand data for content like "Married At First Sight (AU)" provides key insights to help make informed decisions in content acquisition, distribution, and programming. Demand data reveals the popularity of a title, how it performs in specific genres, how it resonates with different audiences, and how it can be marketed for optimal viewer engagement.
Content valuation is another important aspect of using demand data as it helps to establish the economic value of a title, which can be useful in determining how much to spend on content acquisition. Parrot Analytics' content valuation system is powered by global content demand, revealing a title's dollar value contribution to any platform. For "Married At First Sight (AU)", the demand data shows that only 8.6% of all TV shows achieve the level of demand that this show does in the UK, with 3.9 times the audience demand of the average show. Therefore, this title's value contribution is considered to be valuable to any platform looking to acquire it.
Demand data also allows industry professionals to understand regional variations in viewer preferences. For "Married At First Sight (AU)", the show has a higher demand than 98.0% of all romance titles in the UK, indicating demand for the series in this genre. Industry professionals can also use the data to determine the most in-demand markets for the title and its international appeal, thus helping to inform decisions on global expansion or distribution strategies.
Content distributors and talent agencies can use the demand data to gain insights on audience preferences and optimize licensing and royalty agreements. Additionally, content producers and networks can monitor demand data to understand how a show's momentum is evolving and how they can program promotional content to keep viewers engaged and engender excitement for new seasons.
Audience demand data for "Married At First Sight (AU)" illustrates that the show has a growing audience in the UK, with demand increasing by 7.8% during December. While demand for the title has been decreasing in recent months, the show still exhibits strong momentum and is outperforming the demand of the average TV show in the top 10 global markets, including Australia, the US, and Canada.
In summary, demand data helps entertainment professionals to better understand audience preferences, value content, evaluate offers and counteroffers, and develop content marketing strategies, thus helping them make informed decisions regarding content acquisition, distribution, and programming. For "Married At First Sight (AU)", demand data shows its value contribution and demand levels in specific markets and genres as well as its international appeal and spin-off potential.
