As an entertainment executive working in the TV industry, you are constantly striving to make decisions that will help your organization thrive. By examining the audience demand data of a popular reality TV show like "Married At First Sight (AU)", for example, you can make more informed content, acquisition, distribution, and programming decisions.
One way that demand data can be used to make content decisions is through content valuation. Using demand data from Parrot Analytics provides executives with a clear understanding of how much a specific TV show is worth in a given market or region. This allows them to make informed decisions when it comes to production budgets and acquisition costs. With "Married At First Sight (AU)", for example, executives can see that demand has been increasing recently, making it an attractive show to invest in. Additionally, the data shows that the show is in the 98.3rd percentile in the romance genre, which indicates that there is still potential to monetize the show through spin-offs or potential franchises.
Demand data can also help executives make decisions about where to distribute content. In the case of "Married At First Sight (AU)", executives can see that the show is in demand globally, ranking highest in Australia, but also performing well in the United States, Canada, Slovenia, the United Kingdom, Hong Kong SAR China, Germany, and Norway. This information can help executives decide where to focus their efforts when it comes to international distribution.
Demand data can be used to make programming decisions as well. In the case of "Married At First Sight (AU)", executives can use the data to determine when demand for the show is highest in a specific market, and plan programming accordingly. They can also use the data to identify other shows that fans of "Married At First Sight (AU)" are also interested in, like "Love Island (UK)", "Love Island USA", "Love After Lockup", and others, which can help inform programming decisions as well as promotional campaigns.
Finally, demand data can help executives make acquisition decisions. For example, they can see how popular "Married At First Sight (AU)" is relative to other TV shows in the same genre, and use this information to make informed decisions about which other shows to acquire. Additionally, executives can use demand data to estimate ROI for a specific title, and assess a TV series' ability to drive subscriptions and mitigate churn.
Overall, demand data from Parrot Analytics can provide valuable insights for entertainment executives across various areas of decision-making. Whether it's helping to determine content valuation, distribution, programming, or acquisition decisions, demand data can provide a clear understanding of a TV show's popularity and potential, allowing executives to make informed decisions that benefit their organizations.
