As an entertainment executive, the demand data for "Married At First Sight (AU)" in the United Kingdom during February 2024 can be very informative to make informed content, acquisition, distribution, or programming decisions.
One use of demand data is to value content, and demand data can be used to estimate the dollar value contribution of "Married At First Sight (AU)" to any platform. With 7.9 times the audience demand of the average show in the United Kingdom, it indicates that the show is very popular, and its demand increased by 202.2% in February 2024. This growth in demand can be useful to estimate the ROI that the show can bring to any given platform.
Moreover, demand data allows for optimal release strategy and pricing decisions, which may help executives decide when and at what price to release a show. By looking at the Parrot Pulse measures for "Married At First Sight (AU)" across its worldwide audience demand, travelability, momentum, longevity, franchisability, and reach, it is possible to assess the show's global performance potential accurately. In this case, "Married At First Sight (AU)" has excellent momentum, indicating that it may be optimal to release the show now to capture the growing audience demand.
Demand data can also be informative for decisions regarding supply and demand. The fact that the demand for "Married At First Sight (AU)" in the United Kingdom for February 2024 is ranked at the 99.3th percentile in the romance genre means that it is one of the top romance titles in terms of demand. Knowing which types of content exhibit the opportunity to acquire or produce can inform which content will be in high demand, which may indicate the audience's preference. This preference may need to be considered when acquiring or producing future content.
In terms of programming decisions, the audience's demand for "Married At First Sight (AU)" in the United Kingdom appears to have spiked later in February 2024, which gives insight on when to air the show. Furthermore, the top 10 global markets where "Married At First Sight (AU)" is most in-demand over the last 30 days provide an excellent basis for distribution decisions. These markets are Australia, USA, Netherlands, New Zealand, UK, Germany, Canada, Norway, and Russia, and are all in demand above the global average. Therefore, it suggests that "Married At First Sight (AU)" would perform well in these markets, and shows with similar characteristics may be of interest to consumers in these markets.
Finally, the fact that fans of "Married At First Sight (AU)" also like shows such as "Love Island (UK)", "Saturday Night Live", and "90 Day Fiancé" can inform potential talent agency interests if they are interested in shows of the genre.
In conclusion, demand data can inform different decisions for executives in the entertainment industry, such as content valuation, programming, distribution, acquisition or content decisions, amongst others. The case of "Married At First Sight (AU)" in the United Kingdom during February 2024 highlights the relevance of demand data in making informed decisions about the future of the show, about which markets to expand into, and other content or talent-related decisions.
