The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking to make more informed content decisions, the analysis of "Mighty Little Bheem" for the month of April 2024 in the United Kingdom provides valuable information. Parrot Analytics' demand data allows you to understand how well a TV show is performing in terms of audience demand, and in turn, how valuable it may be.
Firstly, the outstanding level of audience demand for "Mighty Little Bheem" in the United Kingdom is worth noting. It has 8.2 times the audience demand of the average show in the country, and with only 2.7% of all TV shows having this level of demand, it is clear that "Mighty Little Bheem" is a highly popular show. This high demand is evidence of its potential value, meaning the show could be a strategic asset for a streaming platform. Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
Additionally, the analysis provides insight into the trend of increasing demand for the show over the last 30 days. As a TV executive, understanding this trend allows you to gauge the demand potential for upcoming shows and the overall popularity of particular genres. You can use demand data to determine areas where there is opportunity to produce or acquire content that will perform well in the current market.
Another piece of valuable information from the analysis is the show’s travelability. While its international demand is only okay, the show’s popularity in India, its country of origin, is an area that companies could target for content acquisition or localization efforts. Using demand data, you can explore opportunities for global expansion of OTT and SVOD platforms.
Assessing a TV series' ability to drive subscriptions and reduce churn is important, and the analysis indicates that “Mighty Little Bheem” has the potential to do so. The show achieved a peak rank of #462 in the United Kingdom, and its rank moved up by 178 spots during April 2024, indicating it is a title that is driving engagement across the rest of the catalog and is an acquisition-driving or churn-reducing title.
Finally, by examining the top 10 global markets where the show is most in-demand over the last 30 days, we can understand the show's potential worth. The show outperforms the demand of the average TV show in each of these markets, with India being "Mighty Little Bheem"'s number one market globally. It achieved outstanding audience demand of 12.3 times the average in India alone. Understanding where a title performs best allows you to make targeted decisions about how and where to distribute content.
In conclusion, Parrot Analytics' demand data can be used by TV executives at all levels to inform their decision-making processes. By using demand data to understand audience preferences, executives can make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system is powered by global content demand and supply, allowing television executives to quantify the platform-specific marginal revenue contribution and determine how much to spend on content. It is a valuable tool that supports companies in accurately evaluating the worth of a title and making revenue-based decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Mighty Little Bheem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mighty Little Bheem, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on May 9, 2024, 9:13 p.m. PST using television demand data from Parrot Analytics for Mighty Little Bheem in the United Kingdom. We provide our partners with meaningful media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.