The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In analyzing "My Dad The Bounty Hunter," the demand data can be powerfully leveraged to provide entertainment executives with valuable insights. In this way, executives can make more informed decisions regarding content, distribution, acquisition, and programming.
One of the fundamental questions that arise when considering content is its value. Content valuation takes into account factors such as how much a particular show is worth, how much it contributes to the library of a streaming platform, and its ability to drive subscriptions while mitigating churn. With Parrot Analytics' content valuation system, it is possible to determine the dollar value any title contributes to any platform, in any region. Thus, using demand data, executives can gain insight into the value of "My Dad The Bounty Hunter" for any platform in the United Kingdom.
Demand data enables executives to determine the popularity, relevance, and potential of the show within the market. Demand data allows for precise calculations of ROI through which executives can assess whether or not the show will generate sufficient returns for platforms. It also informs decisions concerning supply and demand by indicating what content opportunities are present for acquisition or production.
When assessing whether or not the show is suitable for a particular platform, demand data provides unique insights. It can inform executives about the affinity of the audience for the show, the best fit for the platform, and the potential for growth. Demand data can also help in making choices concerning the optimal release strategy for the show.
Considering the performance of "My Dad The Bounty Hunter," executives can assess whether the show will meet their programming needs. They can ascertain whether the show will contribute to viewer retention and acquisition. They can also use demand data to identify under-monetized titles and find new opportunity markets for content distribution.
One area where demand data is invaluable is competitive benchmarking. By measuring the performance of "My Dad The Bounty Hunter" against other titles available in the market, executives can determine the unique selling points of the show. This type of information can be especially helpful in pre-release marketing optimization.
Executives can also use demand data to enhance their understanding of the target audience. By quantifying taste clusters, they can learn more about the preferences of their current audience. This information can help executives identify potential partnerships with talent and brands that can expand their viewer base.
Finally, executives can use demand data to help them make distribution decisions. For example, they can examine the show's travelability, longevity, momentum, franchisability, and reach to determine if it is suitable for expansion into new markets. Overall, demand data provides essential insights that can help executives make more informed and data-driven decisions regarding the content, acquisition, programming, and distribution.
My Dad The Bounty Hunter's travelability to the United Kingdom in the last 30 days is 45%, which means that the audience demand for My Dad The Bounty Hunter is 45% of the demand in its country of origin, United States. Click through to another market to discover how well My Dad The Bounty Hunter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s My Dad The Bounty Hunter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Dad The Bounty Hunter, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for My Dad The Bounty Hunter in the United Kingdom. We provide our partners with extensive TV expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.