The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive who wants to make more informed decisions regarding content acquisition, programming, or distribution? Are you looking for ways to quantify the value of content based on audience demand? If you answered "yes" to either of these questions, then understanding how to leverage audience demand data is essential. Take the hit show "My Life Is Murder" as an example. Using Parrot Analytics' demand data, we can see how the show has performed in the United Kingdom in April 2024, and how executives can use this data to inform their decisions.
First, let's look at content valuation. The demand data from the UK suggests that "My Life Is Murder" has been well-received, with 3.8 times the audience demand of the average show in the United Kingdom over the last 30 days. This level of demand is relatively rare, with only 8.6% of all TV shows achieving such demand. As such, content buyers and investors can use this information to help them determine how much to spend on content acquisition or production, as well as understand a content's value contribution to a platform.
Additionally, executives looking to acquire or produce content can use audience demand data to inform their decision-making process. Parrot Analytics' demand data can reveal what types of content are popular in a given region or market. Furthermore, executives can use demand data to identify what genres to focus on to attract new subscribers.
Understanding audience demand data can also help executives with subscriber acquisition and retention. By analyzing which titles are popular with viewers and have a broad appeal, executives can better identify what content to purchase to grow their audience. Moreover, demand data can also uncover under-monetized titles, thereby enabling content distributors to find new opportunities for content distribution.
Another way executives can use demand data is to optimize their pre and post-release marketing campaigns. By analyzing demand data prior to a show's airing and tailoring marketing campaigns to that demand, executives can help shape a show's success. Furthermore, audience demand data can also uncover what elements of existing content resonate the most with fans and use this information to optimize future productions.
In conclusion, Parrot Analytics' demand data for "My Life Is Murder" exemplifies how entertainment executives can use audience demand data to make more informed decisions. Whether it's content valuation, identifying popular genres, optimizing marketing campaigns, or subscriber acquisition and retention, demand data is a critical tool for any savvy executive. By leveraging audience demand data, executives can help ensure the success of their organization and the content they produce, distribute, and acquire.
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Acquire the best shows from partners such as Network 10 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Life Is Murder), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Network 10 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as My Life Is Murder, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Network 10‘s My Life Is Murder is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch My Life Is Murder also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network 10 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Life Is Murder, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for My Life Is Murder in the United Kingdom. We provide our partners with valuable entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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