The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for ways to make more informed decisions about content. Utilizing demand data can provide valuable insights to help you make these decisions.
Let's take the example of "NCIS: Sydney" and how demand data can inform content decisions. With an outstanding 10.2 times the audience demand of the average show in the United Kingdom over the last 30 days, the value of the show to a streaming platform or distributor is clear. This is evidenced by the fact that only 2.7% of all TV shows have this level of demand. As an executive, you can use demand data to assess the value of the series in relation to other options you may be considering for acquisition or production.
Demand data can also help you to determine the best release strategy for your content. For "NCIS: Sydney", we can see that demand spiked in the middle of March 2024. This insight could inform the choice of a release date or marketing campaign. Additionally, demand data for similar shows watched by fans of "NCIS: Sydney" shows titles such as "NCIS: Los Angeles" and "Law & Order: Organized Crime". Such insights can help you identify and pursue further content strategy opportunities.
Demand data also powers content valuation and allows you to determine how much a title is worth to any given platform. For "NCIS: Sydney", one can see the global performance of the show across dimensions such as audience demand across all platforms, travelability, momentum, franchisability and reach. This information provides a valuable context in determining how much "NCIS: Sydney" would be worth to other platforms globally.
With insights on audience tastes and international appeal, demand data is also valuable for decisions about supply and demand as relates to deciding which types of content to acquire or produce. By examining the top 10 global markets where "NCIS: Sydney" has the most demand, one can understand which content aligns best with the international market.
Finally, demand data is valuable for subscriber retention and acquisition, as it allows you to tailor your content offerings to your audiences. Demographic analysis of viewers for "NCIS: Sydney" can reveal further opportunities to target the engaged and dedicated fandom of the show. For example, it may be appropriate to provide programming blocks featuring similar content, or timed exclusive footage with cast interviews and behind-the-scenes looks.
In conclusion, utilizing demand data provides a wealth of valuable insights that can inform decisions around content valuation, acquisition, distribution, programming and marketing. The insights from analyzing "NCIS: Sydney" demonstrate how demand data can assist entertainment executives in making more informed content decisions.
NCIS: Sydney's travelability to the United Kingdom in the last 30 days is 76%, which means that the audience demand for NCIS: Sydney is 76% of the demand in its country of origin, United States. Click through to another market to discover how well NCIS: Sydney travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s NCIS: Sydney is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NCIS: Sydney, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for NCIS: Sydney in the United Kingdom. We provide our partners with deep TV series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.