The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make informed decisions about content and programming. In the case of "North & South" in the UK, demand data reveals several key insights that can guide your strategic decisions.
First, demand data can be used for content valuation. By analyzing the demand for "North & South" in the UK over the last 30 days, entertainment executives can determine the economic value of this title to their platform or network. For instance, based on the demand data provided, it can be inferred that "North & South" is a valuable asset, with demand that is at 2.3 times that of the average show in the UK. Thus, a streaming platform may consider acquiring or producing content that is similar to "North & South" to capitalize on its popularity.
Second, demand data can inform acquisition decisions. Entertainment executives can use the insight gained from audience demand to decide which types of content exhibit the opportunities to acquire or produce. The data indicates that there has been a 50.4% decrease in the demand for "North & South" in the UK during March 2024. However, the show's worldwide audience demand is still okay, indicating that the title may have potential value in international markets. Additionally, analysis of the top 10 global markets where "North & South" is most in-demand shows that it outperforms the demand of the average TV show in each of these markets, providing valuable insight into the show's potential for acquisition or distribution.
Third, demand data can help with subscriber acquisition and retention. Entertainment executives can use demand data to find out which titles should be added or retained to keep their current audience happy and attract new subscribers. In the case of "North & South", the show has a high demand in the romance genre, so a streaming platform may consider acquiring or producing similar content to retain or attract subscribers who enjoy this genre.
Fourth, demand data can inform a platform or network fit. Entertainment executives can analyze demand data to decide which platforms to target for distribution of a particular title. In this case, "North & South" has good demand in the United States, indicating that it may be a good fit for a streaming platform or linear network operating in that region.
Fifth, demand data can help to optimize release strategy. For example, the data shows that demand for "North & South" spiked in mid-March in 2024, suggesting a platform may consider premiering similar content in that time frame to capitalize on the spike in demand.
In conclusion, demand data provides valuable insights for entertainment executives to make more informed content decisions, acquisition decisions and programming decisions. By analyzing demand data for a particular title like "North & South" in the UK, entertainment executives can determine the economic value of the content, acquire or produce content that resonates with their audience, and optimize their release strategy to capitalize on audience spikes, among other benefits.
This is North & South's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well North & South travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as North & South.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as North & South from partners like BBC One.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for North & South? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as North & South. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. North & South), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as North & South, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s North & South is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for North & South, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for North & South in the United Kingdom. We provide our partners with essential content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.