As an entertainment executive, you need to make content decisions that align with audience demand. The importance of making informed content decisions cannot be overlooked as it's crucial to attract, hold, and keep audiences. This is where demand data becomes relevant. Taking a closer look at "Phoneshop," we can gain insight into how demand data can inform content valuation, programming decisions, and distribution decisions.
Content Valuation:
One of the most critical decisions facing content executives is how to accurately value their content, and demand data is an excellent way to accomplish that goal. By analyzing the demand for "Phoneshop," we can see that it has a 2.0 times higher audience demand than the average show in the United Kingdom over the last 30 days. This means that "Phoneshop" is a popular show with higher demand than 92.2% of all comedy titles in the United Kingdom.
Programming Decisions:
A show's demand trajectory provides insight into its present popularity and future potential. The demand for "Phoneshop" has been increasing over the past 90 days, which means that the show's popularity is poised to grow. The show has recently achieved a peak rank of #1360 in the United Kingdom, having moved up by 1329 spots during October. Moreover, the show's increase in demand by 59.6% in the United Kingdom during October highlights a strong spike in the audience's demand for this show. This enables programming executives to make data-driven decisions about how to schedule the show, ensuring that the audience is engaged.
Distribution Decisions:
Understanding the global appeal of a show is a crucial part of making distribution decisions. By calculating travelability, content executives can ensure that their show has global appeal relative to its home market. "Phoneshop" has poor travelability, indicating that it is not very popular outside of its home market. While this might seem disappointing, it will be useful when deciding where to place the content, whether to invest more in marketing the show to audiences outside its home market, or when deciding whether to invest in original programming in international markets.
In conclusion, entertainment executives can use demand data to inform content valuation, programming decisions and distribution decisions. As seen from "Phoneshop's" demand, the audience demand data can find answers to questions such as how much a show is worth, what type of content will retain or acquire subscribers, which content will help open up new market opportunities. By leveraging actionable insights gained from audience demand data, executives can make strategic decisions about their content that align with what the audience wants.
