As an entertainment executive, understanding audience demand is critical in making informed decisions regarding content acquisition, distribution, and programming. Parrot Analytics can provide valuable insights based on demand data to help executives make informed decisions. For instance, using "Phoneshop" as an example, executives can extract useful insights, as follows:
Content Valuation: Parrot Analytics' content valuation system is based on demand data, revealing the dollar value contribution of any title to any platform in any region. Based on the demand data for "Phoneshop," the show has a good level of demand compared to the average show in the United Kingdom. The show's demand has been increasing lately, which may indicate that it is gaining popularity. This can help content valuation executives assess the value of the show to their platform and justify the expense of acquiring "Phoneshop."
Programming Decisions: Parrot Analytics demand data can help executives make informed programming decisions. For example, the audience demand for "Phoneshop" has decreased in the United Kingdom by 19.3% in November. If the show is still performing well globally, it may not be cause for alarm, but executives may want to assess why there has been a decline in demand in the UK, such as whether there have been major events in the domestic market.
Acquisition Decisions: Using the show's top ten global markets, executives can use the Parrot Analytics demand data to determine where it may be fruitful to acquire "Phoneshop." For instance, executives may consider Hungary and Netherlands, where it ranks as a good or okay in audience demand, respectively. On the other hand, the show ranks poorly in travelability, suggesting that it has struggled to perform internationally compared to homemarkets. Thus, executives may consider whether acquiring a show that has low travelability is worthwhile.
Distribution Decisions: Parrot Analytics can provide insight into what specific region(s) to distribute a content by identifying where in the world a show is in demand. For example, the UK is the top market for "Phoneshop" globally, which suggests that it has local appeal and that distributing or airing it in the UK may be a viable option for the show.
In conclusion, audience demand data is a critical tool for entertainment executives to make informed decisions, from content valuation to distribution to acquisition and programming decisions. The Parrot Analytics demand data for "Phoneshop" demonstrates how executives can use audience demand data to inform decision-making.
