The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a powerful tool in making informed decisions about content valuation, acquisition, distribution, and programming. One example of how demand data can help inform these decisions is by analyzing the demand for a specific show. For instance, by examining the April 2024 demand data for "Physical: 100 (피지컬: 100)" in the United Kingdom, we can see that the show has demand 6.1 times higher than the average show in the country over the last 30 days. This demand data can help determine the value of a series, as well as how much the platform should spend on content.
Moreover, demand data can also help identify the most popular genres in a given market, providing valuable insights for upcoming productions. For example, if reality TV is a popular genre in the United Kingdom, producers may want to consider developing more content in that genre to attract a wider audience. Demand data can also help make decisions concerning supply and demand, such as what type of content is in high demand, and what opportunities exist.
Demand data can also aid in subscriber acquisition and retention strategies. For instance, platforms may want to consider acquiring titles that will attract new subscribers to their services, such as "Physical: 100 (피지컬: 100)" which has shown to be in high demand in multiple global markets. On the other hand, platforms may also want to acquire titles that retain existing subscribers by analyzing which titles keep their current audience happy.
In addition, demand data can help optimize release strategies and pricing, decide on platform and network fit, enable competitive benchmarking, inform pre-release marketing, and power discovery and recommendations. By looking at the demand data for "Physical: 100 (피지컬: 100)" in late April 2024, we can see that there was a demand spike indicating a potential high level of viewer engagement. This data can help the platform optimize its marketing campaign ahead of the show's premiere.
Finally, by examining the Parrot Pulse for "Physical: 100 (피지컬: 100)," executives can gain insights into the show's performance across six dimensions. This information may help producers fine-tune aspects of their content, including longevity, momentum, and franchisability. Alternatively, executives may also interpret the data as a sign that the show is peaking, and therefore might not warrant further investment beyond its current season.
In conclusion, demand data provides entertainment executives with valuable insights that can help make more informed decisions about their programming, acquisition, distribution, and content valuation opportunities. By utilizing demand data, executives can stay ahead of the curve in an increasingly competitive entertainment landscape.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Physical: 100 (피지컬: 100).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Physical: 100 (피지컬: 100) from partners like Netflix.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Physical: 100 (피지컬: 100)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Physical: 100 (피지컬: 100). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Physical: 100 (피지컬: 100)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Physical: 100 (피지컬: 100), including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Physical: 100 (피지컬: 100) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Physical: 100 (피지컬: 100), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Physical: 100 (피지컬: 100) in the United Kingdom. We provide our partners with far-reaching television industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.