If you are working in the entertainment industry, it is crucial to understand the power of demand data and how it can shape your content acquisition, distribution, and programming decisions. Let us examine the data for "Pokémon" in October 2023 in the United Kingdom to understand how demand can inform your strategy.
One key use of demand data is content valuation. In this case, we see that "Pokémon" has 18.3 times the audience demand of the average show in the United Kingdom over the last 30 days, which is outstanding. This means the show is likely to be of high value to any platform looking to acquire or program content. You can also use demand data to calculate the ROI for specific titles on a platform, which can help determine how much to spend on content.
Another insight that demand data can provide is which genres are most popular with your audience. For "Pokémon," we see that it ranks at the 99.8th percentile in the anime genre in the United Kingdom in October 2023. This information can help executives make informed decisions about content acquisition and programming strategy.
Demand data also helps with subscriber acquisition and retention. If you want to know which titles to buy to grow your audience, looking at shows with high demand, such as "Pokémon," can provide valuable insights. Similarly, you can examine shows like this to ascertain which ones will keep your current audience happy and coming back for more of their preferred viewing choices.
Demand data can also help answer questions about a show's global appeal and travelability. In this case, the demand for "Pokémon" in the United Kingdom was 111% of the demand in its home country of Japan. The global appeal of a title can shape your content acquisition strategy and help determine where to market, how to repackage, the best release strategy for the content, and even the type(s) of content that may exhibit more opportunities to acquire or produce.
Finally, by looking at the top global markets where "Pokémon" is most in-demand, you can determine which areas, regions, or markets might best align with your platform's broader objectives. For "Pokémon," the United States is its number one market globally. Its audience demand achieved 18.3x in the United States. Using these data insights in conjunction with other insights gathered from viewership trends, ratings history, producer/distributor projections, and audience insights, you can make more informed decisions across any entertainment industry business niche.
