The success story of "Pokémon" in the United Kingdom in September 2023 can provide key insights for entertainment executives looking to make more informed content decisions or acquisition, distribution, or programming decisions using demand data. Here are some examples of how demand data insights could be used:
1. Content Valuation: If you are looking to acquire or license an existing family title or a children's animated show, "Pokémon" is a great example of how demand data can help with content valuation. Parrot Analytics' demand data revealed that "Pokémon" has an outstanding demand in the United Kingdom over the last 30 days, with 18.8 times the audience demand of the average show in the country. This information can be used to demonstrate the worth of this title to an acquiring platform or as evidence to negotiate a better deal. Moreover, by comparing the performance on a 1-year-rolling-basis with the last 30 days, and looking at the spikes in demand, entertainment executives can estimate the show's popularity, and consequently, its value, for future deals.
2. Subscriber Acquisition and Retention: If you are a streaming platform executive, the demand data for "Pokémon" in September 2023 is valuable information to attract and retain subscribers. The show's audience demand in the United Kingdom has been increasing lately, which indicates that the "Pokémon" TV series is becoming more popular. Knowing that this show has a wide reach due to its outstanding demand, a streaming platform can plan to include such titles to attract and retain global subscribers.
3. Competitive Benchmarking: For executives who are in charge of linear networks or pay TV networks, "Pokémon" is a great example for competitive benchmarking. By comparing the show's performance with other titles in the family or children's animated genre, entertainment executives can assess the level of competition and decide whether to license or produce similar titles. The metadata about the show's longevity, its outstanding momentum, franchisability, and reach shows the potential of the IP and can be used as a benchmark in future competitive analysis.
4. Programming Decisions: Finally, for TV series financing companies or entertainment talent agencies, "Pokémon" provides valuable insights for programming decisions. By examining the Parrot Pulse for "Pokémon," executives can determine the show's market performance across six dimensions, including travelability and how well audience demand is maintained over time. This information is crucial for financing or deciding whether to produce spin-offs or franchises with the show's IP. The show's longevity, excellent momentum, and high franchisability also indicate the potential for future brand extensions. Fashioning deals for spin-offs or franchise productions based on the exceptional demand for such titles could create new opportunities for the production company or entertainment talent agency.
In summary, demand data is a vital tool for all decision-making executives working in the entertainment industry. The insights gleaned from Parrot Analytics' demand data for "Pokémon" in September 2023 demonstrates how entertainment executives can incorporate such data into their strategic decision-making process to provide a competitive edge in the industry.
