As an entertainment executive, you want to make informed content decisions and drive growth. Demand data can help you achieve these goals by providing insights into the popularity of TV shows and the trends in audience demand. Let's take the example of "Pokémon," and explain how demand data can help make more informed content or acquisition, distribution, or programming decisions.
Content valuation: One of the main benefits of demand data is the ability to value individual titles. Parrot Analytics content valuation system uses demand data to reveal the dollar-value contribution of any title to any platform in any region. For example, if you are considering buying the streaming rights to "Pokémon," our content valuation system can help determine its worth.
Franchisability: Given "Pokémon's" exceptional demand, content executives can evaluate its spin-off potential through franchisability. For instance, based on demand data, the show could be expanded through a comic book series, or it could be marketed to other audiences to generate more revenue.
Travelability: "Pokémon" has outstanding travelability, meaning it is highly demanded in other countries and markets different from its country of origin. Distributors or content acquisition officers could use this insight to acquire international rights or adapt the concept in different languages or locations.
Subscriber acquisition and retention: Audience demand insights can guide decision-makers on which titles to choose for subscriber acquisition and retention. Suppose you are looking to increase your subscriber base, and "Pokémon" is a title highly demanded by your target audience. In that case, you can use this data to attract new subscribers. On the other hand, if you want to reduce churn, you could consider retaining the streaming rights to such popular shows.
Momentum: "Pokémon" has outstanding momentum, meaning the pace of audience demand growth is robust. As an entertainment executive, it is essential to know whether a show is turning into a cultural zeitgeist or declining in popularity. Based on such insights, you can adjust your marketing or content strategy accordingly.
Optimal release and pricing strategies: Demand data also allows for identifying the ideal release frequency and pricing models for shows. For instance, content executives could use the data to determine whether "Pokémon" performs better with a weekly or bi-weekly release strategy.
Longevity: "Pokémon" has exceptional longevity, implying that the audience demand for this show has been maintained over time. Such insights can help you decide which titles are surefire hits and take fewer risks.
Competitive benchmarking: Another use of demand information is comparative analysis. Depending on the data available for other titles to perform against "Pokémon," content executives can compare its performance against those titles and decide whether to take advantage of this successful series' clout.
In conclusion, audience demand data can unlock valuable insights as it relates to content valuation, programming decisions, acquisition, and distribution strategy. By leveraging demand data in conjunction with other critical performance metrics, entertainment executives can make informed decisions and take advantage of these insights to grow their businesses.
