The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, understanding audience demand data is crucial in making informed content acquisition and programming decisions. Analyzing the example of "Professional Bull Riders" in the United Kingdom for January 2024, we can see how demand data can inform these decisions.
Content Valuation: Understanding the overall demand for "Professional Bull Riders" and its growth over time is essential in determining its dollar value contribution to the platform. With demand increasing recently and significantly higher than the United Kingdom's average show, the show's value is considerable. Using the Parrot Analytics content valuation system and analyzing demand data can also provide insights into cannibalization of audiences if the show is available on multiple services and assess the value of exclusivity.
Programming Decisions: By analyzing the top 10 global markets where "Professional Bull Riders" is in-demand, potential new markets for distribution can be identified. We can also see that the show's travelability is poor, indicating that the show may struggle to find international appeal, and providing insights into the type of content that may perform better in the global market. Further, analyzing the growth in demand for the show in the United Kingdom of 40.4%, and demand spiking in late January, we know that this show engaged audiences and a new season or similar content theme can be scheduled for next January.
Acquisition and Distribution Decisions: Analyzing the rank of the show and its performance in the United Kingdom, along with an assessment of its performance in its country of origin, the US, provides excellent insights into the potential acquisition of the show or similar content for distribution in the UK. Through an analysis of demand data, we can also identify other shows that appeal to the same audience as "Professional Bull Riders" for potential acquisition and distribution.
Marketing Decisions: The Parrot Pulse for "Professional Bull Riders" provides an independent measure of the show's global performance across six dimensions, including momentum, which measures the pace of growth. Through analyzing momentum and the growth of the show in the United Kingdom in late January, insights into the effectiveness of pre or post-premiere marketing campaigns can be obtained.
In conclusion, analyzing and utilizing demand data is crucial for entertainment executives to make informed content decisions, whether it be acquiring, scheduling, or distributing content. The example of "Professional Bull Riders" in the United Kingdom in January 2024 showcases the types of insights that can be drawing from demand data for content valuation, programming, acquisition, distribution, and marketing decisions.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Professional Bull Riders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Professional Bull Riders, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Professional Bull Riders in the United Kingdom. We provide our partners with meaningful television series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.