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Using Demand Data to Make Informed Content Decisions: A Case Study of Resident Alien

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Parrot Analytics Insights - October 2023

Entertainment executives who are considering acquiring or distributing "Resident Alien" can use demand data to make data-driven decisions. By analyzing the demand for the show in the United Kingdom, for example, they can have insights into the popularity and longevity of the series in a specific market.

Demand data can also inform content valuation, allowing executives to determine the worth of the series in a particular market and across different platforms. This will enable them to make informed decisions about how much to spend on licensing, marketing, or producing the show to maximize its return on investment.

The international demand for "Resident Alien" and its excellent travelability valuation indicate that the show has good potential for global expansion. By using global demand data, entertainment executives can identify which markets to target for distribution or production. In addition, exploring the top ten global markets where "Resident Alien" is popular can provide valuable insights into the series' popularity across different cultures and regions, which can inform programming and content acquisition decisions.

Executives can also use the demand data to uncover under-monetized titles and find new opportunity markets for content distribution. Additionally, they can use the Parrot Pulse analysis of "Resident Alien" to measure its global performance across several dimensions, including its reach, momentum, and franchisability, to decide on the potential for spin-offs or franchises.

In summary, entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. By analyzing the current state of demand and the trend over time, executives can gain insights into a show's popularity and longevity potential, allowing them to identify which shows are worth investing in and which ones are nearing the end of their life cycle. In the case of "Resident Alien," its outstanding performance in the United Kingdom and around the world indicates that there is a good argument for further investment in this popular series.

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