As an entertainment executive, there are several ways that demand data for a show like "Resident Alien" can inform your content decisions. Here are some key questions that demand data can answer:
- Content valuation: How much is "Resident Alien" worth to a streaming platform or network? By using demand data, you can quantify the show's value relative to other titles on the market. For example, the fact that "Resident Alien" has 9.0 times the audience demand of the average show in the UK means that it is a highly valuable property.
- Acquisition decisions: Should you acquire the rights to "Resident Alien" for your platform or network? Demand data can help you assess the show's potential viewership and compare it to other titles you might be considering. In this case, the fact that "Resident Alien" ranks at the 98.5th percentile for drama titles in the UK suggests that it has strong appeal within the genre.
- Programming decisions: Should you air "Resident Alien" on your linear network or pay TV network? Demand data can help you assess the show's performance in different markets and make decisions about scheduling. For example, the fact that demand for "Resident Alien" has been increasing in the UK over the past 30 days suggests that it may be a good fit for primetime programming.
- Distribution decisions: Should you license "Resident Alien" for distribution in other territories? By examining the show's performance in different markets, you can identify areas where it may have the most appeal and prioritize distribution in those regions. For example, the fact that "Resident Alien" has outstanding demand in Russia suggests that it may be a good fit for broadcast or streaming in that market.
In addition to these specific questions, demand data can also help you understand broader trends in the industry and make more informed strategic decisions. For example, by examining how "Resident Alien" compares to other titles in terms of demand, you can identify which genres or themes are resonating most with audiences and adjust your content strategy accordingly. Similarly, by tracking the momentum and potential reach of a show like "Resident Alien," you can assess its long-term viability and make decisions about future investments.
Overall, the value of demand data for entertainment executives lies in its ability to provide a comprehensive and objective view of audience engagement with content. By leveraging this data, you can make more informed content decisions, increase the likelihood of success for your titles, and ultimately drive business growth.
