If you're an entertainment executive looking to make informed content decisions, acquisition decisions, or distribution decisions for a TV series, analyzing audience demand data can provide valuable insights. "RuPaul's Drag Race" is an example of a TV series that has exceptional demand, as it's 14.8 times the audience demand of the average show in the United Kingdom over the last 30 days, with demand increasing recently.
By examining the Parrot Pulse for "RuPaul's Drag Race," six dimensions can offer independent measures of the show's global performance, which can help entertainment executives identify the potential of the show to travel, maintain audience demand over time, and exhibit momentum, franchisability, and reach.
To make more informed acquisition decisions for a TV series, analyzing audience demand can help you answer questions such as what type(s) of content to acquire or produce, the type of content that exhibits opportunity, and the value of the content to another streaming platform. In regards to content distribution decisions, you can use demand data to find new opportunity markets for content distribution and to assess how well a series is holding up since it premiered. Furthermore, you can also use audience demand data to make strategic programming decisions such as selection of the best release strategy for a content.
Another valuable application of demand data is the ability to value content at any given region, which can provide insights into the marginal revenue contribution of a title and how it can drive engagement for the rest of the catalog. You can also assess a TV series' ability to drive subscriptions and reduce churn, estimate cannibalization of audiences if a title is available on multiple services, and calculate a series' ROI for any given platform.
Finally, demand data can also offer valuable insights in terms of identifying the show's fanbase, quantifying its spin-off potential, identifying what genres resonate most with the audience, which shows will acquire or retain subscribers, and finding the most popular genres in the local market.
In conclusion, in a highly competitive and evolving entertainment industry, using innovative tools like demand data analysis can be a strategic asset for entertainment executives across several domains.
