As an entertainment executive, you must understand what your audience wants to watch and stay ahead of your competition. Parrot Analytics has provided a detailed analysis of "RuPaul's Drag Race" for the month of September 2023 in the United Kingdom, which can be used to make sound decisions and increase your company's revenue.
One way to use demand data is to determine the value of a content library to your platform over time. For instance, "RuPaul's Drag Race" has an outstanding audience demand over the last 30 days, with 13.1 times the audience demand of the average show in the United Kingdom. Therefore, it could be considered a strategic asset for your streaming platform. Using Parrot Analytics content valuation system, the value of this content can be calculated based on its demand data.
Demand can also be used to determine how much to spend on content. Parrot Analytics' content valuation system is based on global content demand and supply, and it reveals the dollar value contribution of any title, to any platform, in any region. Therefore, you can use Parrot Analytics demand data to calculate the return on investment (ROI) a specific title will bring for your platform.
Another way to use demand data to make informed content acquisition decisions is to determine how well a TV series will drive subscriptions and mitigate churn. Parrot Analytics demand data can be used to assess a TV series' ability to drive subscriptions and reduce churn. For example, the demand for "RuPaul's Drag Race" has been increasing in the United Kingdom, which is an indication that it may attract new subscribers to your platform.
Demand data can also be used to optimize the release strategy and pricing for your content. Parrot Analytics demand data can help you determine the best release strategy for your content and the appropriate price to charge for it. For example, the spike in demand for "RuPaul's Drag Race" in late September 2023 indicates that you could consider releasing content during this time.
Demand data can also be used to map local whitespaces. You can use Parrot Analytics demand data to determine the most popular genres in your local market. By doing so, you'll have a clear understanding of what type of content to produce or acquire.
In conclusion, entertainment executives must use demand data to make informed decisions about their content. Using Parrot Analytics' demand data, you can calculate the value of your content, optimize your release strategy and pricing, and make informed decisions about content acquisition. The detailed analysis of "RuPaul's Drag Race" for the month of September 2023 in the United Kingdom illustrates how demand data can be used to make better decisions.
