As an entertainment executive, it is important to make informed decisions regarding content acquisition, distribution, and programming. Parrot Analytics' demand data provides access to valuable insights that can guide these decisions. For instance, let's use the example of "Sapphire And Steel" in the United Kingdom in January 2024 to demonstrate how demand data can aid content valuation, programming and acquisition decisions.
Content Valuation: "Sapphire And Steel" has 2.8 times the audience demand of the average show in the United Kingdom over the last 30 days, and this demand is gradually increasing, indicating that it is a valuable property. Comparing demand on a rolling year basis and over the last 30 days, the show has experienced increased popularity in recent times, which might be a potential bargaining chip for content valuation negotiations.
Acquisition Decisions: It is important to consider content that aligns or resonates with the audience. By examining other shows that fans of "Sapphire And Steel" have shown interest in, such as "Doctor Who" and "Harlots", the acquisition team could identify content creation partners that might have the same or similar content to help grow their audience. The show's travelability is poor, which suggests that it might require localization to appeal to the audiences in other regions.
Programming Decisions: By monitoring demand for "Sapphire And Steel", programming executives can assess the show's momentum and identify when there is a peak in demand. This will inform scheduling decisions regarding marathons, release strategies, and the placement of the show in the programming slate. By analyzing the Parrot Pulse for the show, and identifying dimensions like travelability and momentum as weaknesses, programming executives can use the data to improve audience engagement for the show, and even identify possible franchise or spinoff opportunities.
Distribution Decisions: The global performance of "Sapphire And Steel" across six dimensions can also inform distribution decisions. In addition to the United Kingdom, Romania is another key market where demand for the show is good. Executives can analyze demand data to identify content gaps in different regions and ensure that the content they distribute is relevant for that market. They can learn what genres are resonating most with the local audience and cherry-pick content that appeals to those specific territories. This helps drive up engagement and lowers churn while also increasing subscriber acquisition.
Our demand data for "Sapphire And Steel" provides a range of valuable insights that can be applied to content valuation, programming decisions, acquisition or distribution matters. By tracking how audience demand increases or decreases over time and across different regions, we help clients drive audience acquisition, audience retention, and ultimately increase their market share. With demand data, entertainment executives can make informed decisions, reduce risk, soften the impact of failure, and increase the probability of success.
