In the competitive television landscape, making informed content decisions has never been more critical. Demand data empowers executives in optimizing their business strategies and helps them make data-driven decisions for their content. Let's examine how our demand data on "Sapphire And Steel" can help various entertainment executives.
For TV executives, content valuation is crucial in deciding how much to spend on content. Without an established economic valuation system, industry players can overlook the value of their titles or overestimate their worth. Parrot Analytics's content valuation system, powered by global content and supply demand, provides executives with the dollar value contribution of any title to any platform, in any region. The system offers insights into what content is most popular in the market and globally.
Furthermore, demand data can help evaluate a TV series' potential to drive subscriptions or mitigate churn, which is especially important for over-the-top (OTT) platforms and pay-TV networks. Executives can assess how much the show is worth to another streaming platform and which titles to buy to grow their audience or keep their current audience happy. By leveraging our data, executives can make more informed content and acquisition decisions.
In the case of "Sapphire And Steel" in February 2024, it had performed well in the United Kingdom, with 3.1 times the audience demand compared to the average show. Our data also showed that "Sapphire And Steel" has higher demand than 94.4% of all drama titles in the UK. Even though the audience demand has decreased by 15.2% in the UK in February, its increased popularity on average in the last 30 days compared to the rolling year basis shows its potential for growth. This information could be useful to SVOD platforms and linear networks in deciding whether to license or produce shows of similar genres in the future.
For content distributors, demand data helps them assess the value of exclusivity in their content distribution strategy. It also enables them to understand where their content's demand is coming from, which geographic regions and demographic groups are most interested in their content. Using data, distributors can identify under-monetized titles and discover new opportunity markets for content distribution.
Content producers can also use demand data to inform their programming decisions. Our data can help them identify which elements of their existing content the fans like the most and the best brand they should partner with to expand their audience. Additionally, demand data helps producers map local market whitespaces and optimize their release strategy and pricing.
Lastly, talent agencies in the entertainment industry can also leverage demand data to quantify taste clusters and understand their clients' appeal to the audience. By using our data, agencies can identify up-and-coming talent and help their clients make informed decisions about their careers.
In summary, whatever the role an executive may play in the entertainment industry, demand data offers a wealth of information that can help them make more informed decisions. Parrot Analytics can help executives understand the industry's ever-changing landscape and make smarter content, acquisition, distribution, and programming decisions.
