The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive trying to make informed content decisions, acquisitions, or programming decisions, you can use the audience demand data from Parrot Analytics to understand how your respective titles and genres stack up against the competition. For example, you can use the audience demand data for "Sapphire And Steel" to evaluate its performance in the United Kingdom during March 2024; the data could also inform broader decisions in areas like content valuation, distribution, and international expansion.
When it comes to content valuation, demand data is a crucial factor that can help you determine how much to pay for a given piece of content or how much a content library or a specific title is worth on a platform. Using the Parrot Analytics content valuation system based on demand data, you can unveil the dollar value contribution of any title for any platform or region. You can also use the system to estimate the ROI a specific title will bring for any given platform or assess a TV series’ ability to drive subscriptions and mitigate churn.
Here are a few ways to use demand data from "Sapphire And Steel" to support TV executives:
1. Acquisitions: You can use the audience demand data for "Sapphire And Steel" to assess the potential value of acquiring this title for your programming library in the United Kingdom or to gauge whether its audience demand is growing or declining.
2. Content Valuation: For content valuation purposes, understanding audience demand for "Sapphire And Steel" in the United Kingdom can help you determine its overall worth. Since "Sapphire And Steel" has lower travelability and franchisability, its overall value could change depending on how it is offered to viewers on different platforms.
3. Distribution: You can use the demand data to help decide which distribution or content deals to prioritize. For “Sapphire and Steel,” it appears that the program is most popular in the United Kingdom, Romania, and other regions where it is outperforming the average TV show. Knowing where shows are in demand can guide your distribution strategy and inform the shows you prioritize within your regions of coverage.
4. Programming: When it comes to programming, knowing what shows are popular and the genres that are resonating with your viewers can help inform the shows you greenlight and the scheduling and marketing strategies you use. Since "Sapphire And Steel" is a drama title, it could be useful to consider other shows in the genre that have similar audiences. You can also use the data on fans of "Sapphire And Steel" to inform audience targeting efforts or to suggest other titles viewers may like. Additionally, the data that describes the show's rise in popularity over the past 30 days shows that it could be a good candidate for promotion in the United Kingdom and other markets where it is performing well.
Overall, the demand data from "Sapphire And Steel" suggests the show is in good standing but has room for improvement in its travelability, franchisability, and reach. With the help of similar data for your programming library or prospective acquisitions, you can make more informed decisions about content valuation, acquisitions, distribution, and programming, ultimately allowing you to deliver content your viewers want to see.
This is Sapphire And Steel's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sapphire And Steel travels internationally.
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Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sapphire And Steel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Sapphire And Steel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sapphire And Steel, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Sapphire And Steel in the United Kingdom. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.