The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you wondering how demand data can help entertainment executives make better content, acquisition, distribution, or programming decisions? Let us introduce you to Gen V, a TV show from the world of The Boys, and explain how we can help you make data-driven decisions.
Gen V explores the younger generation of superheroes' training, who find out that their powers were injected into them, rather than being God-given. This show's outstanding demand in March 2024 in the United Kingdom, which was 12.5 times higher than the average TV show, suggests that people are interested in this new angle around superheroes. The high demand can indicate that "Gen V" has significant content valuation and is an asset for a streaming platform or similar.
Suppose you're an entertainment executive looking to acquire new content or invest in a new TV show or movie. In that case, demand data can help you make informed decisions on whether the content has the potential to succeed in the market. For example, in the United Kingdom, "Gen V" is ranked at the 99.1th percentile in the comedy genre, indicating its potential compared to other similar shows. If you're looking to invest in content that will resonate with specific audiences, understanding the demand for similar shows like Rick and Morty, Ahsoka, and Invincible, as noted in the case of "Gen V," can help guide your decision.
If you are considering distributing "Gen V," analyzing the top 10 global markets where the series is most in-demand can be insightful. The show has been outstanding in every one of these markets, with demand in the United States at 14.9x the average. This data could help direct your distribution strategy by highlighting the ideal markets for releasing your content.
Programming is critical for OTT platforms, SVOD providers, TV networks, and content distributors. If you're involved in programing decisions, demand data can help guide decisions around release strategy, marketing campaigns, and catalog content acquisition. As for Gen V, we've noted that audience demand for this show has been increasing in the United Kingdom by 30.2% and that demand spiked in late March 2024. This can help OTT platforms or networks to schedule their programming in line with demand trends, aiming to maximize the audience.
In summary, demand data can inform content, acquisition, distribution, and programming decisions. By analyzing audience demand trends of a TV series like Gen V across different markets, you can unlock insights that help you make data-informed decisions. This can help you maximize ROI for your content investment, improve acquisition efficiency, and optimize your monetization strategies.
Gen V's travelability to the United Kingdom in the last 30 days is 69%, which means that the audience demand for Gen V is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Gen V travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gen V), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gen V, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Gen V is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gen V, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Gen V in the United Kingdom. We provide our partners with essential TV capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.